Tianjin's 30 Department Stores, National Day Gold 600 Million

According to incomplete statistics, this year's "eleven" golden week Tianjin The sales volume of the 30 department stores in the first 6 days has exceeded 511 million yuan. It is estimated that the 7 week golden week will reach 603 million 300 thousand yuan, and the stores will grow from 5% to 24% over the same period. The biggest feature is that the 30 department stores monitored have a positive growth compared with the May 1 holiday. Among them, there are two breakthroughs in a single store: 50 million are friendship commercial buildings and gold Yuanbao commercial buildings. Taking stock of this year's National Day golden week, many department stores have gained plenty and bright spots.

　　 Highlight a new product layer to attract customers to buy enthusiastically.

Before the "eleven" National Day golden week, the friendship building West Building and Binjiang commercial building increased the speed of business transformation and integration. Tide brand Settled in the form of exclusive operation or first entry. After the new appearance of the international shopping mall, not only Starbucks, Kosta, cafe leno, and Manchu desserts were gathered, but also coffee, Starbucks, grime, Paris, betel, AI and were introduced into the United States, South Korea and France, and became another international coffee street after the 1902 European style street. In this street, this year's golden week has also increased many brand sales activities, increasing sales of more than 100 yuan in 6 days.

　　 Highlights two feature culture show to attract eight party visitors

This year's "eleven" golden week, a number of department stores with cultural charm to conquer customers, with corporate culture and infiltration of modern business philosophy and mode, to attract customers into shopping malls to stimulate the desire to buy. Hisense square held a celebration party, invited to perform in Beijing pioneer dancers, and held a "singing Tianjin" ksong contest during the golden week in front of the shopping mall in Binjiang. When the Galactic International Shopping Center held its annual celebration, the Shu Wanzhang Domino dominoes opened a 4 story tall birthday cake, while the Mercedes Benz B200 ultimate prize worth 328 thousand yuan drew lucky customers on that day. Wanda store, under the theme of "taking you to the world", displays Pyramid, elephants, Muay Thai and so on every day in the golden day of the national day, so that consumers can enjoy the exotic customs without going abroad.

　　 Highlights of the Ming Ming button to consumers to send real benefits

Gold Yuanbao group opened the "eleven offering price" to benefit the people, the 5 stores jointly carried out the activities of the total reduction activities unprecedented, the entire golden week sales expected to reach 105 million yuan, become the leader of the department stores in Binhai New Area. According to incomplete statistics, there are no fewer than 30 "festival festivals" featured by department stores. international brand The integration of the three levels of China's Hongkong brand and the best selling brand in the mainland is far beyond the previous discount.

　　 Highlights of the four shop, "play WeChat" for online promotion

This year's "eleven" golden week, most enterprises have developed and widely used WIFI or mobile phones to sweep two-dimensional code forwarding information and other forms to provide services to online consumers. Zhongyuan Department store, Hualian store, Lok bin department store and other national day held fine powder recruitment day. According to the day's micro signal, a souvenir can be obtained. Binjiang shopping center is clearly presented with WeChat photo or photo sales promotion photos, and a gift package will be presented.