Japanese Women's Clothing Evolved Into "New Force" In Changzhou Shopping Malls

Whether it is willing to admit it or not, this phenomenon is becoming a reality: once favored by the market, it finally went to the bottom. Japanese dress The brand has now evolved into the "new force" in Changzhou's big shopping malls. In April 26th, Snidel, known as the first popular brand of Japanese fashion magazines, appeared in Tai Fu Department store and occupied the top two floor of the shopping mall.

"From the national market perspective, Japanese brands More and more attention is being paid to shopping malls. In the past two years, Tai Fu Department has been tracking the sales performance of Japanese women's clothing brand. In the second half of the new round of pattern adjustment, some Japanese brands will be introduced. Under such a wind direction, the Korean women's clothing that is fairly stable at present will face challenges directly. " Zhang Jun, chief investment officer of Tai Fu group.

In fact, Japanese Women's wear More and more are being introduced to various shopping malls in Changzhou.

　　 The style is not right. It has blocked the performance of Japanese women's wear.

The citizens began to contact the Japanese dress brand, which began in 2003. At that time, women's clothing brands such as "Fei Jie", "23 districts" and "ICB" were introduced into the shopping malls. Pure and mature style of women's clothing, with a board style of the positive style, with black, white and gray color, so that the public sense of the quality of Japanese women's clothing has a sense of identity.

"Changzhou is a city with a less business atmosphere. There are not many requirements for formal dress occasions. Therefore, when the women's clothing was stationed in the shopping mall, the market soon came to light, and sales performance was not satisfactory." A large shopping mall related personnel in our city said that some Japanese brand women's wear sales were only about 100000 yuan a month, and the performance of 100 million people a year. This is a cost-effective shopping mall, and we have to re-examine the status of Japanese women's clothing brand. Slowly, some Japanese women's wear brands began to disappear from the mall.

　　 South Korean women's clothing entered the market. When the market was hot, the mall crowded into more than 10 brands.

Just now, it gave the Korean women's clothing brand an opportunity and quickly occupied the leading position of the shopping mall. "Since 2004, hundreds of Korean women's clothing brands have sprung up in major shopping malls throughout the country. The largest number of Korean shopping malls in Changzhou has introduced more than 10 brands of Korean matured women's wear and less lady's clothing, which are very hot. Shi Fu Hui, general manager of Tai Fu group operation center, said.

Shopping centres are keen to introduce Korean brands, first of all because of their fine and elegant style of Korean brand women's clothing, and it fills the market gap at that time. "In particular, South Korea has fewer ladies' clothes, and the details are handled more finely. Besides the collocation and accidents, there are more styles, less quantity and no bump shirts. The style of their own brand is in line with the leisure concept of the people, giving the market space for the development of Korean women's clothing brand, and its performance is good. For example, the Korean clothing brands such as TI and BNX on Tai Fu Department Store on Thursday have a minimum annual sales of 5 million yuan. Shi Nianhui said.

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　　 Lower age, making Japanese women's clothing again hot.

Clothing industry analysis, Japanese brand women's clothing again popular reasons for two:

First, in the past two years, although the performance of some Korean brand clothing has been stable, the popularity has not been as good as before, or even "downhill". The performance is that there are hardly any new faces in Korean brands in these two years, and some Korean brands that have been popular for several years have already withdrawn from the market directly.

Two, in order to meet the needs of the Chinese market and consumers, the Japanese style of women's wear has changed greatly. From a professional point of view, the age of the overall style of its clothing has been reduced. It is changing from the mature women's dress to the "little fresh" little ladies' dress. Among them, the "little fresh" style women's clothing, such as Snidel, has been absent from the market. Moreover, Japanese women's wear brands are more casual and more practical. The price is relatively close to the people, the general "small refreshing" style of Japanese women's clothing price is around 1000 yuan, some only five hundred or six hundred yuan, lower than the price of Korean clothing, become a big reason for many young people.