The Beauty Of Painted Shoes, The Summer Of Hand Painted Canvas Shoes.
Sago in field sago,
Luo Yong Hui
Wife
You can sell 2000 pairs of shoes in a month.
Maybe this figure is not a big deal for big shoe buyers, but it has been very successful for creative products that are not long before.
Luo Yonghui's "field sago" is specially sold.
Originality
There are two other names for canvas shoes. They are doodle canvas shoes.
Hand-painted canvas shoes,
In the creative shop or on the Internet more admired.
Luo Yonghui's greatest happiness is that his wife will not go out to buy shoes all day long, and there are new shoes that can never be worn out at home. The key is to see that the business of hand painted canvas shoes is getting bigger and bigger.
I used to explain what hand painting is everyday.
4 years ago, Luo Yonghui, who graduated from fine arts, came to Hangzhou from Shaanxi.
At that time, the concept of hand drawing was not yet popular.
OK, new concepts and gadgets always make the most money, Luo Yonghui thought.
So he rented a house outside the Zijin port campus and began selling his hand-painted products.
"At that time, there was no money to decorate the shop. I painted the walls outside the walls and painted on the walls of the shops. It seemed very simple, but it was also a different style."
Luo Yonghui said.
Creative people may not have money, but there is absolutely no lack of ideas. Luo Yonghui's shop has opened up, causing a small sensation in the area of Zijin harbor campus.
What on earth does he sell? Now that he has put it on, there are some creative T-shirts, some couple shirts and so on.
"4 years ago, very few people sold this stuff. Many people still don't understand hand painting. For example, the shop that just opened shop, every day someone asks," why do we paint on clothes? We have to explain to people what hand painting is and what materials to use hand drawn everyday. "
"That will sell clothes, always draw one and sell one, and it can not be sold in large quantities at once, because the most fear is inventory.
At that time, the hand painted clothing business was fairly good, because the popularity of Zijin port campus was not enough, most shops on the edge were losing money, and our hand-painted shops also made some money.
Luo Yonghui said, "selling clothes at that time was almost like selling paintings. We used every hand-painted clothes as a treasure.
I remember one of the clothes was painted in traditional Chinese style, which has been in store for many days and has been reluctant to sell.
Finally someone said, "this dress will not wear, and put it in the house to hang up, I sold it to her."
The clothes were not ready to sell, and they played the idea of shoes.
The concept of hand-painted came out for a while, and all the streets showed hand-painted clothes. Luo Yonghui's business began to fail.
"Then I closed the shop, and three or four stores in the field occasionally picked up the goods for me, and took fifty or sixty clothes at once, which was a good business at that time."
Luo Yonghui's hand-painted road stops and stops, and the clothes can't be sold anyway, so he thinks of something else.
Luo Yonghui moved his mind to his shoes, but he did not expect to paint a feeling on his shoes.
"Clothing and shoes, from the perspective of the space available, the size of the clothes is larger than that of the shoes, making it easier to display the meaning of the creative works, but the former is planar and the latter is three-dimensional.
If the shoes are painted, the market will be more receptive to the latter.
The most important point is that there are too many people in hand painted clothes, and the products like hand painted shoes are just bubbling up.
He rented a house in Kowloon castle as his design center and workshop.
The first time I went to him, I was startled, and the room was full of shoes.
What's interesting is that his shoes are all white, and then draw a pattern on each of them, and then put them on the rack to dry.
"40 dollars of nurses' shoes and more than 70 pieces of canvas shoes are the best sellers at the moment. I specially asked the workers to paint shoes here. People who have no art skills can't do this."
I saw two girls in his room and painted on the shoes. It was very interesting.
Do you sell shoes well? Luo Yonghui said, Taobao's business is not very good, and it can be sold well by selling dozens of pairs a week.
Then look at the shoes full of shoes in his house, so he can't sell without so many paintings.
"The daily inventory of the household is about 500 pairs, because we are not selling by Taobao, there are some agents in the field and the Xiasha area. They are fixed here to get the goods, and they can sell two thousand or three thousand pairs of shoes in a month."
Luo Yonghui said their shoes were not painted with acrylic dyes, but with textile dyes.
The characteristic of propylene dyes is that the picture will harden and wear uncomfortable after finishing, and textile dyes can avoid this problem.
At present, most of the hand painted shoes are propylene dyes.
He brought a basin of water and shoes to show.
The business is very good, and it can be seen in several creative markets in Hangzhou.
For the first time, Luo Yonghui took part in cool street and took 40 pairs of shoes. He thought it could only be regarded as a brand promotion, and he did not expect to sell much.
"I can't stop at my booth. People are selling their creative products desperately. I can sell them or not, and I'll go around looking at other people's products."
Luo Yonghui said so, but he did not expect that he had no time to idle.
"I took the 40 pairs of shoes, but I did not expect to sell 90 pairs for the first time.
There are two days in the cool street. I sold them all on the first day and left a few pairs of shoes. I didn't sell them all the time, so I put them on the stall. If anyone wanted shoes, they could only accept the reservation.
Unexpectedly, even if a booking is made, someone else will go all out to buy shoes.
The interesting scene appeared. In a booth with few pairs of shoes, it always surround three floors and three floors.
No shoes were sold, and no money came in. The stall owner kept recording his notes.
The first record is 90 pairs of shoes, of which nearly 50 are made by reservation.
"The second creative market I learned well, took more than 100 pairs of shoes in the past, did not expect all sold out."
Luo Yonghui couldn't believe it.
"Creative market, sales of more than 1000 yuan, has been considered a very good stall, and our sales volume is more than three thousand or four thousand yuan."
Don't think these shoes are just like young people. Some older women are also rushing to get them.
"Every time we set up a stall, an old lady would come to buy a pair of shoes and go back. I didn't expect older people to like this kind of creative products, too."
The most interesting time, a group of students came to buy, has been discussing whether the hand painted shoes will fade.
Luo Yonghui brought a basin of water and soaked the shoes in it. He said that no matter how long he was going to dip, he would return the goods and pay for it if there was a fading.
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