• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Clothing Business Operators "Impure Purpose", "Lack Of Innovation" Is Hard To Make Profits.

    2012/5/7 15:37:00 22

    E-CommerceClothing BusinessMarket Analysis

    "Apparel e-commerce is the rising star of the Internet industry.

    But not yet profitable.

    Clothing business

    Bruising.

    Looking back at the development of related enterprises, it is easy to see that "the impure goal, the lack of innovation in the business mode and the company's light" are the main reasons for the current situation.

    Zhang Dazhi, a consultant in management, said in an interview with reporters.


    Zhang Dazhi said that if asked what the purpose of clothing business is, the answer is likely to be: "legitimate and legitimate profits, to provide better services for customers."


    But the fact is not so simple.

    Take PPG as an example, the PPG set up in 2005 is based on the integration of e-commerce and traditional retailing, relying on the call center for sale.

    Soon, its low price bundling strategy has become a shining new star for online men's clothing direct selling website, which makes consumers feel that "even if the product is not good, it will not lose where they buy", thus stimulating their initial purchase behavior.


    Accompanied by huge media, TV media advertising fees and celebrity endorsements, PPG reached the peak of his career in 2007.

    Even at this time, the company did not put customers first, and complaints about "rough workmanship, shrinkage and untimely return" were everywhere.

    PPG, which lost the trust of its customers, increased the scale of advertising investment with cheap products.


    In January 2010, PPG was sentenced to economic compensation by the Shanghai district court. The bank's 1 million 800 thousand yuan deposit was frozen and the company's surplus materials were moved away.

    DELL in the clothing industry fell to the ground.


    Part of the clothing electric business is still the old way of website management.

    After entering into venture capital, it requires rapid expansion to occupy market space and reach a certain scale, and then packaging will be listed.

    The rapid expansion of the electricity supplier naturally can not take account of profits, and operation depends entirely on investment support. Once the capital chain breaks, the consequences will be unthinkable.


    Then look at the business model of clothing type e-commerce.

    There are two main ways of clothing electric business.

    brand

    Pattern.

    No matter which way it is adopted, the mode of electric business relies on the display of the front end website to attract customers, and the back ends cooperate with corresponding warehousing and logistics.

    Because the mode is fundamentally the same, homogenization is very serious. The expansion of business operators to seize market space can only rely on increasing advertising efforts, improving services and reducing product prices.


    From 29 yuan shirt to 59 yuan canvas shoes, although the sales volume is very large, but how much profit this action can bring to businessmen has always been a question.

    In addition, the image of clothing business to consumers is still low, how many loyal users this impression can retain, and how many users recognize the brand of e-commerce is also unknown.

    {page_break}


    Clothing electricity providers are not universally regarded as "light assets" companies. Besides servers, personnel and operating expenses, they also include warehousing, logistics and distribution.

    "No shop" is only relative to the customer interface. It is worth noticing that many electric providers have been planning to "lower the network" gradually -- setting up offline experiential shops, in a sense, they become very "heavy".


    Light assets are mostly the concept of clothing suppliers.

    In addition to selling front desk from the Internet to the Internet, other links have not decreased.

    In particular, the purchase and storage of customers after low prices occupy a lot of resources. When the latter third party logistics can not meet the delivery time and after-sales service requirements, the electricity supplier can only be forced to build warehousing and logistics.


    Although the Internet can provide more accurate customer supply and demand information for the enterprise, it can greatly improve the turnover speed, but it is impossible to achieve zero inventory of clothing, and the quantity of purchase is slightly larger than the volume of shipments, otherwise it will affect the customer purchase experience because of the broken stock.

    Even if the platform providers only provide some resources support to the merchants, from this point of view, there is no "light" company in the clothing business.


    At the same time, as the category increases, the electricity supplier is also becoming "heavy".

    In his early years, he once said, "we don't do it.

    Women's wear

    "Later, because of competition requirements, it has developed into a website that provides all kinds of clothing products.

    The display of goods on Internet websites is unlimited. More than one commodity or category is more than a few pages on the surface.

    Behind the stock storage, logistics and distribution doubled the pressure on the website.


    In addition, the level of management can not keep pace with the rapid expansion of business, and it is easy to cause problems for operation.

    Taking into account the diversity of customer needs and the characteristics of online and offline stores, some of the garment manufacturers who started out from the website are also preparing to set up their own experience stores. We can imagine that the high rent, labor cost and management mode will create new challenges.

    • Related reading

    Analysis Of The Export Market Of Light Textile Products In China

    quotations analysis
    |
    2012/5/7 15:18:00
    23

    Relocation Of Small And Medium Sized Textile Enterprises In Zhejiang

    quotations analysis
    |
    2012/5/7 13:06:00
    30

    The International Influence Of Chinese Brands From The Perspective Of Overseas Dissemination

    quotations analysis
    |
    2012/5/7 12:25:00
    27

    Changing Channels Of Garment Industry To Find New Directions For Revival

    quotations analysis
    |
    2012/5/5 17:10:00
    23

    Perspective On Japanese Women'S Clothing Once Again "Rising" Into Changzhou'S "New Force" Phenomenon

    quotations analysis
    |
    2012/5/5 16:55:00
    18
    Read the next article

    Leather Logo Owner And List Champion: Hengda Shares

    The real leather logo is the certification mark registered by the China Leather Association in 1994 in China's Administration for Industry and commerce. Taking Hengda stock as an example, the company has designed the product with the goal of consumer satisfaction. It has won the favor of consumers by virtue of its excellent quality and perfect service.

    主站蜘蛛池模板: 两性色午夜视频免费网| 久久丫精品久久丫| 爱爱帝国亚洲一区二区三区| 国产成人欧美一区二区三区vr| www.尤物在线| 日本性生活网站| 亚洲日韩国产成网在线观看| 老师~你的技术真好好大| 国产精品久久久久久久网站 | 久久国产加勒比精品无码| 欲惑美妇老师泛滥春情在线播放| 国产h在线播放| 亚洲h在线观看| 天堂网在线最新版www| 久久中文字幕无码专区| 欧美zoozzooz在线观看| 免费一级大黄特色大片| 菠萝蜜视频在线观看| 国产精品国产三级国产AV主播| www.a级片| 无翼乌工口肉肉无遮挡无码18 | 午夜欧美精品久久久久久久| 91网站免费观看| 国产美女免费观看| va天堂va亚洲va影视中文字幕| 日本在线观看电影| 亚洲一区二区三区免费| 污污视频在线免费观看| 公交车上被弄进走不动| 蜜柚视频影院在线播放| 国产日韩综合一区二区性色av| 992tv成人影院| 小猪视频免费网| 中文字幕动漫精品专区| 日韩一区二区三区免费视频| 亚洲人成无码网站| 每日更新在线观看av| 先锋影音av资源网| 精品日产卡一卡乱码| 国产亚洲美女精品久久久久| 免费看v片网站|