• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Clothing Business Operators "Impure Purpose", "Lack Of Innovation" Is Hard To Make Profits.

    2012/5/7 15:37:00 22

    E-CommerceClothing BusinessMarket Analysis

    "Apparel e-commerce is the rising star of the Internet industry.

    But not yet profitable.

    Clothing business

    Bruising.

    Looking back at the development of related enterprises, it is easy to see that "the impure goal, the lack of innovation in the business mode and the company's light" are the main reasons for the current situation.

    Zhang Dazhi, a consultant in management, said in an interview with reporters.


    Zhang Dazhi said that if asked what the purpose of clothing business is, the answer is likely to be: "legitimate and legitimate profits, to provide better services for customers."


    But the fact is not so simple.

    Take PPG as an example, the PPG set up in 2005 is based on the integration of e-commerce and traditional retailing, relying on the call center for sale.

    Soon, its low price bundling strategy has become a shining new star for online men's clothing direct selling website, which makes consumers feel that "even if the product is not good, it will not lose where they buy", thus stimulating their initial purchase behavior.


    Accompanied by huge media, TV media advertising fees and celebrity endorsements, PPG reached the peak of his career in 2007.

    Even at this time, the company did not put customers first, and complaints about "rough workmanship, shrinkage and untimely return" were everywhere.

    PPG, which lost the trust of its customers, increased the scale of advertising investment with cheap products.


    In January 2010, PPG was sentenced to economic compensation by the Shanghai district court. The bank's 1 million 800 thousand yuan deposit was frozen and the company's surplus materials were moved away.

    DELL in the clothing industry fell to the ground.


    Part of the clothing electric business is still the old way of website management.

    After entering into venture capital, it requires rapid expansion to occupy market space and reach a certain scale, and then packaging will be listed.

    The rapid expansion of the electricity supplier naturally can not take account of profits, and operation depends entirely on investment support. Once the capital chain breaks, the consequences will be unthinkable.


    Then look at the business model of clothing type e-commerce.

    There are two main ways of clothing electric business.

    brand

    Pattern.

    No matter which way it is adopted, the mode of electric business relies on the display of the front end website to attract customers, and the back ends cooperate with corresponding warehousing and logistics.

    Because the mode is fundamentally the same, homogenization is very serious. The expansion of business operators to seize market space can only rely on increasing advertising efforts, improving services and reducing product prices.


    From 29 yuan shirt to 59 yuan canvas shoes, although the sales volume is very large, but how much profit this action can bring to businessmen has always been a question.

    In addition, the image of clothing business to consumers is still low, how many loyal users this impression can retain, and how many users recognize the brand of e-commerce is also unknown.

    {page_break}


    Clothing electricity providers are not universally regarded as "light assets" companies. Besides servers, personnel and operating expenses, they also include warehousing, logistics and distribution.

    "No shop" is only relative to the customer interface. It is worth noticing that many electric providers have been planning to "lower the network" gradually -- setting up offline experiential shops, in a sense, they become very "heavy".


    Light assets are mostly the concept of clothing suppliers.

    In addition to selling front desk from the Internet to the Internet, other links have not decreased.

    In particular, the purchase and storage of customers after low prices occupy a lot of resources. When the latter third party logistics can not meet the delivery time and after-sales service requirements, the electricity supplier can only be forced to build warehousing and logistics.


    Although the Internet can provide more accurate customer supply and demand information for the enterprise, it can greatly improve the turnover speed, but it is impossible to achieve zero inventory of clothing, and the quantity of purchase is slightly larger than the volume of shipments, otherwise it will affect the customer purchase experience because of the broken stock.

    Even if the platform providers only provide some resources support to the merchants, from this point of view, there is no "light" company in the clothing business.


    At the same time, as the category increases, the electricity supplier is also becoming "heavy".

    In his early years, he once said, "we don't do it.

    Women's wear

    "Later, because of competition requirements, it has developed into a website that provides all kinds of clothing products.

    The display of goods on Internet websites is unlimited. More than one commodity or category is more than a few pages on the surface.

    Behind the stock storage, logistics and distribution doubled the pressure on the website.


    In addition, the level of management can not keep pace with the rapid expansion of business, and it is easy to cause problems for operation.

    Taking into account the diversity of customer needs and the characteristics of online and offline stores, some of the garment manufacturers who started out from the website are also preparing to set up their own experience stores. We can imagine that the high rent, labor cost and management mode will create new challenges.

    • Related reading

    Analysis Of The Export Market Of Light Textile Products In China

    quotations analysis
    |
    2012/5/7 15:18:00
    23

    Relocation Of Small And Medium Sized Textile Enterprises In Zhejiang

    quotations analysis
    |
    2012/5/7 13:06:00
    30

    The International Influence Of Chinese Brands From The Perspective Of Overseas Dissemination

    quotations analysis
    |
    2012/5/7 12:25:00
    27

    Changing Channels Of Garment Industry To Find New Directions For Revival

    quotations analysis
    |
    2012/5/5 17:10:00
    23

    Perspective On Japanese Women'S Clothing Once Again "Rising" Into Changzhou'S "New Force" Phenomenon

    quotations analysis
    |
    2012/5/5 16:55:00
    18
    Read the next article

    Leather Logo Owner And List Champion: Hengda Shares

    The real leather logo is the certification mark registered by the China Leather Association in 1994 in China's Administration for Industry and commerce. Taking Hengda stock as an example, the company has designed the product with the goal of consumer satisfaction. It has won the favor of consumers by virtue of its excellent quality and perfect service.

    主站蜘蛛池模板: youjizz亚洲| 亲子乱子xxxxxx| 中文字幕无码毛片免费看| 不卡高清av手机在线观看| 草莓视频黄瓜视频| 欧美人牲交a欧美精区日韩| 国产裸舞福利资源在线视频| 国产www视频| 久久综合国产乱子伦精品免费 | 四虎永久在线精品视频免费观看 | 国产日产卡一卡二乱码| 亚洲精品456在线播放| 98精品全国免费观看视频| 精品久久久中文字幕人妻| 小sao货水好多真紧h视频| 国产真实乱子伦精品视频| 亚洲精品一二区| 4480yy私人影院亚洲| 欧美三级不卡在线观看| 国产美女口爆吞精普通话| 亚洲国产成人精品无码区在线网站| eeusswww电影天堂国| 精品无人区麻豆乱码1区2区| 无人高清影视在线观看视频| 啊老师太深了好大| 中文字幕人成乱码中国| 色视频在线观看视频| 成人18在线观看| 吃奶呻吟打开双腿做受视频| 久久一区二区明星换脸| 香蕉97超级碰碰碰碰碰久| 无人在线观看视频高清视频8| 公和我在厨房好爽中文字幕| aaa日本高清在线播放免费观看| 欧美日韩亚洲高清不卡一区二区三区 | 精品熟人妻一区二区三区四区不卡 | 一本一本久久a久久精品综合麻豆| 老阿姨哔哩哔哩b站肉片茄子芒果| 日日噜噜夜夜狠狠va视频| 动漫人物将机机插曲3d版视频| 一级片在哪里看|