Local Brands Develop International Market And Domestic Market Is Indispensable.

As a strategic partner of China's water sports center and the national team, Anta will build a new "Robe" for 5 Chinese National Sailing Team, rowing team and other 5 national teams in the next 4 years.

It is reported that this is the fourth time Anta has seized the top international and domestic sports resources this year.

At the same time, local sports brands including Anta.

,

And many other famous sports brands are also being bought this year.

Insiders pointed out that China's local sports brands can successfully seize the top sports resources frequently, benefiting from the huge domestic demand market, supporting the future development prospects of local sports brands.

Local brands rush to buy international brands

It is understood that this is the fourth time Anta has seized sports resources this year.

At the beginning of this year, Anta signed the world's first woman tennis player Elena Jankovic as spokesperson. This is the first time that China's sports brand has reached the number one player in the world. In June, it became a strategic partner with the Chinese Olympic Committee.

Zhang Tao, vice president of Anta Sports Products Limited, said that the company will expand its business in the near future with the resources of the Chinese Olympic Committee as its core.

It is reported that another PEAK sports listed on the market in Hongkong at the end of September has raised HK $1 billion 700 million. According to Xu Jingnan, PEAK sports chairman and executive director, "the group will continue to enhance its brand image through sponsoring more international sporting events, especially in the international market."

In addition to signing international sports sponsors, local sports brands are also making frequent acquisitions of well-known overseas sports brands this year.

In September 22nd, Ding Shuibo, chairman of XTEP international board, said that the company is currently negotiating with several overseas sports apparel companies with a certain reputation.

Ding Shuibo once said: "XTEP now has about 2000000000 Hong Kong dollars in cash, which can be used for acquisitions and other investments."

In August 2009, Anta spent 332 million yuan to acquire the trademark rights and franchises of the Italy high-end sports fashion brand "Philippine" in China. In July, Lining bought Kason's brand badminton racket, sportswear and accessories, and so on for 165 million yuan.

Rapid growth of domestic market has become a strong backing.

Insiders pointed out that domestic sports brands can successfully seize the top international and domestic sports resources and benefit from the huge domestic demand market.

According to insiders, the domestic sporting goods market has maintained rapid growth in recent years. According to a survey report, China's sports apparel market will expand by an average annual growth rate of 18%, and the market will reach 149 billion 100 million yuan by 2013.

Since last year, the global financial crisis has been encountered. However, the main business of local brands is relatively small in China.

Reporters found that in the domestic, including listed Lining, Anta and other sports brands, the first half of the year's performance has been outstanding, including Anta's first half year turnover increased by 27.7%, net profit increased by 40.1% over the same period; Lining turnover increased by 32.4% over the same period last year.

In the expansion of retail channels, Lining added 564 stores in the first half of the year, and Anta plans to add about 600 stores in the second half of the year.

At the end of 6 this year, the latest annual net profit of 321 companies listed also showed a 253% rise over the same period last year, reaching 632 million yuan.

PEAK's turnover in 2008 has nearly doubled to 2 billion yuan.