Celebrity Effect Competition Shoes Enterprises CEO Is More Popular Than Enterprises.

Micro-blog marketing circle circulated such a passage: two businessmen met each other before, compared to the tables they wore, and later drove more luxurious than their respective cars. But now, when they meet, they ask each other how many fans they have in micro-blog. "Over the past two years, with the rapid development of micro-blog, the value of" micro marketing "has become increasingly prominent. An unnamed boss of the company said.

The boss is more attractive than the enterprise.

Micro-blog is popular today, and is very receptive to new things in Quanzhou. Private entrepreneurs They have also opened up their own micro-blog platform. Interestingly, the chairman or micro-blog fan of CEO is often higher than the official fans of the company. For example, the wolf wolf boss Zhou Shaoxiong has more than 400 thousand fans of sina micro-blog, while the official wolverlion micro-blog with V added a total of 4, of which more than 60 thousand of the fans are the most, and the minimum number is more than 3000, which adds up to the number of fans of Zhou Shaoxiong's chairman. The same is Anta's CEO Ding Shizhong, who has more than 220 thousand of his personal Sina fans, but the number of Anta official micro-blog fans with several V plus is only tens of thousands.

Purely from the number of fans, the popularity of micro-blog owners has been increasing. Among them, the largest number of fans is Ding Shuibo, XTEP's chairman. At present, he has more than 1 million 970 thousand micro-blog fans in Tencent.

　　 Celebrity effect Fermenting

Micro-blog has three stages of development: the basic stage (an official micro-blog + a leader micro-blog), the functional supplement stage (selective function, area, brand micro-blog), the matrix stage (first level, two level, three level account, fractionize micro-blog function). Reporters from Sina, Tencent search on the two largest micro-blog platform found that many listed companies in Quanzhou have official micro-blog in the above two big micro-blog areas. Both Sina and Tencent have official listed companies: seven wolves, Huiquan, happy wolf, Xi long, PEAK, Li Lang, 361 degrees, XTEP and so on.

Executives of Quanzhou enterprises have also opened up micro-blog in Sina and Tencent respectively. For example, Ding Shuibo of XTEP has 80 thousand fans besides Sina in the Tencent, and Wang Liangxing, the chairman of China Limited company, has more than 100 thousand fans in Sina and more than 610 thousand in Tencent micro-blog fans. "This phenomenon is inseparable from the celebrity competition between Sina and Tencent. As long as you reach a certain number of fans on one side of micro-blog, the customer service staff on the other side will follow up and persuade them to join another micro-blog platform. A Quanzhou media man with tens of thousands of fans said that the other side even promised to give a software to support users and release micro-blog information bilaterally.

　　 Footwear industry "Bo" is bigger.

The footwear industry accounted for a large share of the 74 listed companies. From the head of micro-blog and official micro-blog, it is also the majority of shoes and clothing enterprises. Although there are not many millions of fans in the enterprise, there are not a few of them. In addition to several entrepreneurs mentioned above, Wu Rongguang, chairman of Hongxing sports Holdings Limited, has more than 340 thousand fans of sina micro-blog, and nearly 200 thousand of Chen Feng, chairman of Feng Bamboo. Although the chairman of hang on group has not opened micro-blog, the number of official micro-blog subdivision is quite numerous. For example, hang an Le Le Sina micro-blog fans have more than 200 thousand fans, and the constant small pad Sina Sina fans have more than 20000, seven degrees fans more than 40 thousand.