It Was The Fire That Started The Shoe Industry In Wenzhou.

In Wenzhou, tall buildings can be seen everywhere, and on the roads there are BMW and other high-end cars passing by.

Besides, there are many billboards for shoes.

No wonder people call Wenzhou China shoes capital.

According to Mr. Chen Xiqiang, director general of Wenzhou shoe leather industry association, last year, the footwear industry in Wenzhou reached an output value of 49 billion 900 million yuan and earned 1 billion 584 million dollars in exports.

The two figures surprised us. His next words surprised us more. It was three fires that burned Wenzhou shoe industry. Just like the Phoenix Nirvana, Wenzhou shoes industry developed in the sudden hunting fire.

First, the fire hardened the quality of Wenzhou shoes.

In August 1987, the Wulin Square adjacent to the Hangzhou commercial building.

More than 5000 pairs of inferior Wenzhou shoes were burned.

At that time, due to the novelty and low price of Wenzhou shoes, the supply market in China was in short supply, and some manufacturers relaxed the technological upgrading.

In the Hangzhou market, because of the shortage of supply, dealers sold seven or eight yuan of shoes at a price of seventy or eighty yuan or even higher, which resulted in the infamy of Wenzhou shoes.

This fire has made the footwear industry of Wenzhou enter the two stage of entrepreneurship.

Since then, the shoe industry has invested more than 500 million yuan annually in technical pformation. Most enterprises have imported advanced equipment and technology in Italy and Taiwan.

In 1993, at the first shoe Fair of China, the leather shoes of Lucheng in Wenzhou won the title of "China's ten largest shoe industry king" and "China's innovative shoe king".

Second burned out the brand of Wenzhou shoes.

In December 16, 1999, it was also in Hangzhou's Wulin Square, Wang Zhentao, chairman of the AOKANG Footwear Group of Wenzhou and the Zhejiang Leather Association, which ignited a fire that made more than 2000 pairs of counterfeit products such as fake AOKANG and other famous brand products of Wenzhou become ashes in a big fire.

First, after the fire, the shoe industry in Wenzhou has learned from each passing day, the quality of shoes has been soaring, and sales volume has also been unprecedentedly high.

Under such circumstances, a lot of fake and inferior products posing as Wenzhou shoes have appeared on the market, which has greatly damaged the reputation of Wenzhou shoes.

Therefore, the Wenzhou people themselves lit the second fires.

From being burned by others to burning other people's shoes, Wenzhou shoes finally went out of the shadow of "fire".

Second, after the fire, Wenzhou shoes quickly pushed forward to "brand building market" and quickly became the Chinese shoe making city with the most famous footwear brands.

In September 12, 2001, Wenzhou was awarded the "China Shoes Capital" by the China Light Industry Federation.

Now, Wenzhou has 7 famous brands in China, 3 famous brands in China, 2 leather shoes in China, 4 in ten genuine leather shoes, 13 in leather shoes.

Wenzhou people polished the brand of Wenzhou shoes with their own hands.

Third, the fire woke up the sense of win-win and rule consciousness of Wenzhou people.

In September 17, 2004, in the city of Elche, Spain, which was far away from the ocean, the shocking "fire of Wenzhou shoes" occurred.

Thousands of shoe makers and shoemaker workers in the city marched into the "shoe city of China" to protest against the Wenzhou shoe's smashing of their jobs.

Some lawless elements burned 16 containers of Wenzhou shoes, and 8 million yuan worth of Wenzhou shoes suffered a fire.

The fire awakened the awareness of Wenzhou's game rules.

Over the past few years, they have been selling Wenzhou shoes in Spain, from domestic shipments, foreign orders, wholesale markets, and retail outlets to "self financing". From the exporters, importers to distributors and salesmen, "four in one" are all Wenzhou people. They monopolize all sectors' profits, and extend shop opening time, cancel holidays and make the money earned by foreigners.

Because they robbed people of their jobs, so they and Wenzhou shoe industry "desperately".

When confronted with the fire abroad, Wenzhou people realized that in the international market, they must abide by the rules of the game and operate according to the rules.

After that, the Wenzhou Footwear Association came forward with communication and coordination. On the one hand, it opened channels to help Spain's high-end shoes enter the Chinese market.

On the other hand, let the brand and production resources complement each other and support the production of Spanish shoe factories to Wenzhou.

Later, there were not only sales windows for leather products in Spain, Italy, Germany, Japan, Brazil and other countries in Wenzhou market, but also their manufacturers in Wenzhou.

Their arrival not only did not take away the rice bowl of Wenzhou people, but brought the most advanced information, technology and equipment to the footwear industry in Wenzhou, and promoted the rapid development of Wenzhou shoe leather industry to the highest level in the world.