Luxury Electric Business Depends On Luxury Market?

Meanwhile, Bain predicted that in 2011, the mainland of China

The scale will exceed 100 billion yuan for the first time.

This increase makes many luxury brands increasingly pay attention to the Chinese market.

At present, most of the world famous luxury brands have entered the Chinese market one after another. Of course, the contribution rate of China's market to these brand names is increasing.

For a long time, luxury consumption has only existed among small crowds. This is especially true in China's market. However, the development of luxury electric business channels provides a possibility for some luxury goods to expand the way of mass consumption.

Perhaps, for some people, online shopping consumer goods are not real consumer goods, but when

When business is becoming a trend, China's electricity supplier channel has become a market that luxury companies must pay attention to. In December 2011, Coach tried Taobao store even the best evidence.

Perhaps the volume is not ideal, but it does not seem to stop the development of luxury electric business.

According to the latest data from the Qing Branch Research Center, from January 2011 to November, e-commerce and mobile Internet have been the most active investment in the two major segments.

During the period, the e-commerce industry has disclosed 91 investment events, with a total investment of $3 billion 841 million.

From the perspective of online retail segmentation, jewelry,

The major luxury electric providers get higher capital attention.

Since 2010, 23 e-business websites related to jewellery, accessories, clothing and apparel have been disclosed. Among them, 21 INVESTMENT events disclosed total investment amounting to US $529 million, with an average investment of US $25 million 210 thousand.

We can see that jewellery websites such as wedding diamond ring net, diamond bird, Kelan diamond net, Zocai and so on. The luxury websites such as Ju Shang Wang, Jiapin net, Shang pin net, famous discount network, temple library network and so on have all obtained investment in different rounds and amounts.

The development path of luxury electric business in China is not smooth sailing. Besides the homogenization of products, the existence of legal risks in operation and the consumption of fake and shoddy products, the luxury goods market in China has become a dilemma that luxury electric providers can not overcome.

From the perspective of luxury consumption in China, the trend of luxury consumption abroad is hard to conceal.

Because there is a clear gap between domestic and foreign luxury goods, Chinese consumers are buying more overseas than in the US and France, and purchasing power is obviously shifting.

In addition, from a certain point of view, shopping experience is an important part of luxury consumption.

In a strict sense, luxury is a symbol of identity and taste. When consumers buy luxury goods, they get more valuable shopping experience besides getting a relatively small number of favorite merchandise.

This experience is hard to replace with "luxury car or handsome guy delivery".

With the rapid development of China's economy and the continuous improvement of the consumption capacity of the residents, the luxury market will have the potential to grow with the help of the combined effect of "rising and rising ships".

But in the short term, luxury electric providers still need to explore different development paths with the physical stores, study the characteristics of the audience, and seek a blank area between "elite consumption" and "mass consumption".