Qingdao Has Introduced Policies To Create Clothing Brands

In terms of household appliances, Qingdao's internationally renowned brands include Haier, Hisense and AUCMA, but as Qingdao, one of the three major textile industrial bases in China, there is no international reputation.

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May 7th is the brand development day of fashion week. The 2012 Qingdao brand cultivation seminar was held, and the famous brand experts from the whole country offered advice at the scene.

In addition, the government has also issued policies that will produce 10 internationally renowned and leading brands in the next five years and 100 well-known and industry-leading brand enterprises in China.

Enterprise action

Gradually began to expand the domestic market

Try this on and wear that...

In the past 4 days, 120 thousand people visited the fashion week.

"Every year fashion week, we will introduce some high quality, low price clothes, usually fold up to attract customers."

Wu Shuguang, assistant general manager of Qingdao hair clothing Sales Co., Ltd., said: "from 9 a.m. to 4 p.m., 20 workers are busy living without food, and receive at least 2000 people a day."

Coincidentally, the booth of Qingdao red, snow and other clothing has attracted many people, but rarely can buy these brands clothes.

Wu Shuguang, who is a major exporter, has been exporting mainly to Europe, America, Japan, Africa and so on. He also returned to the world famous Nike, ADI, di card and so on. At present, influenced by the weak economic environment in Europe and America, although the export volume has increased, the profit rate has decreased.

There are few domestic outlets and independent brands have not been promoted, so many people can only buy instant clothes during fashion week.

According to the press survey, the profit of the OEM is relatively small, and there is a 3% profit, while the international brands earn high added value, at least 30% of the profits.

Why do many companies still love to OEM? Wu Shuguang said that although profits earned by foundries are relatively small, profits are more effective, but expanding the domestic market is rather difficult and requires a lot of capital and risks.

"As an old clothing enterprise in Qingdao for more than 50 years, it has also begun to explore a fashion brand that calls the whole country and even the world."

Wu Shuguang said.

And she also worked with Mickey to create a new brand. "Collaborating with famous brands to create their own brands can also open the market faster and learn advanced design concepts."

Liu Yongquan, general manager of Qingdao red Ni dress, said they also asked Jimmy Lin to speak for others, giving full play to celebrity effect.

Expert weapon

On the basis of excellence, make characteristics.

May 7th, China Quality Association and quality brand promotion center

The consultant Lin Hai offered suggestions on the scene of the fashion week. After the meeting, this reporter interviewed Lin Hai.

"Qingdao has entered the tide of market economy very early. Under the pressure of market, many enterprises in Qingdao have realized the necessity of building brand."

Lin Hai believes that, coupled with the importance of the Qingdao government's brand building, Qingdao brand is still in the leading position in the pace of domestic brand building.

"There is a big gap compared with international brands."

Lin Hai said that the shortage made in Qingdao was also insufficient in China, and the high-end products in China rarely appeared in the European market.

"Brand is differentiation, and things are not perfect enough. They also need differentiation and characterization."

"Qingdao local clothing brands have problems in brand strategy.

Brand communication is a kind of personalized cultural connotation, which needs to satisfy consumers' desire and psychological needs.

Lin Hai said that the Japanese brand Muji has made the brand the best. It achieves a kind of integration with the consumer's spiritual beliefs.

"Therefore, enterprises need to tap the consumers' subconscious, which is deeply in line with their inner requirements.

Brand is conquering rather than being passively accepted by consumers.

Lin Hai said, this is also a common problem of many domestic clothing brands.

How to create clothing brand, call Qingdao local brand? "Determined to create a free brand, enhance their brand management system."

Lin Hai did not hesitate to say that the local clothing brand in Qingdao needs a certain spirit of adventure. The brand is not simply a logo. It comes from the virtual reality. It needs to have its own culture, design, marketing and management system. "While making its own characteristics, it also needs to promote itself, and it is very necessary to spread the input. The so-called" unwilling to give up children without the wolf "will be rewarded if it pays.

Government support

Set up brand cultivation and guide funds for 5 years to cultivate 10 internationally renowned brand enterprises.

The efforts of the enterprises also need the support of the government. The seminar also released the Qingdao Municipal People's government's opinions on speeding up the brand new development of the brand economy in our city. The Ministry of industry and information technology organized a pilot project for the brand cultivation of industrial enterprises nationwide. The 6 enterprises of Haier, Hisense, Qingdao beer, instant hair, red collar and Qingqing were selected as the first batch of pilot enterprises for brand cultivation of hundreds of industrial enterprises in the country.

The 122 brands of products and services were included in the 2012 Qingdao brand cultivation program.

"Opinions" put forward the implementation of the "ten, 100, thousand" brand cultivation project.

That is to say, in the next five years, 10 internationally renowned and domestic leading brand enterprises, 100 well-known domestic and leading brand enterprises, will build 1000 strategic brands with independent brand echelons, and 80% of large and medium-sized industrial enterprises establish brand cultivation management system.

The relevant person in charge of the Municipal Commission said that the city increased policy support, improved the well-known brand incentive policy, set up our city brand cultivation guidance fund, used for brand development planning, and implemented the ten major brand projects.

Organize local self owned brands to participate in exhibitions and mainstream media promotion activities.

At the same time, actively strive for national industrial pformation and upgrading quality brand building special funds support.

Gather all kinds of resources to gather to brand enterprises, push forward all kinds of elements such as land, capital, labor, technology, information and so on to focus on brand enterprises, brand industries and brand aggregation areas, support qualified brand products and services to enter the government procurement catalogue first, and guide and give priority to the key products and leading enterprises to enter the capital market.

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5 field

2012 the brand launch of China (Qingdao) International Fashion Week is coming to an end. In May 7th, graduates from local fashion designers and Fashion College brought 5 creative and energetic fashion shows.

In the fashion press conference, the Yat fat group released the new autumn and winter underwear series. The award-winning designer, Zhao Yulong, took the company's brand "Qian Xi impression" to blend the classical and national artistic elements in the changing colors, expressing the state and image of the intellectual women in their daily life. The famous fashion brand hand held box women's clothing Del released "HANATEBAKO", bringing the authentic and authentic women's clothes designed by the Japanese designer team to the scene, elegant and soft.

In the afternoon, the graduation works of 80 graduates from the 2012 design and Performance classes of the Department of clothing design and design of Qiingdao University's textile and Fashion Institute show their debut in fashion show.

In addition, in May 7th, the 2012 China (Qingdao) international fashion week first professional model Grand Prix ended.

Li Xiaoxue, number 17, came to the top. No. 16 player Yu Yuanyuan and 8 player Ji Qianqian were runner up and runner up respectively.

The competition will be directly finalists in the twelfth China professional model competition finals.

The contest also selected the first "top ten Qingdao fashion models", 18 people from all over the country.

Besides winning prizes and prizes, the winners will also be able to participate in free Hong Kong and Macao tours and have the chance to become the signing models of famous domestic modeling agencies.