Leather Industry: Quality Tree Brand

Su Chaoying, chairman of the China Leather Association, said in a recent press conference on the leather industry's economic operation and the 2012 China's leather label head brand, the Chinese leather industry in the whirlpool of the manufacturing industry's "internal and external difficulties" is committed to pforming the development dilemma through pformation and upgrading in recent years. At present, it shows a trend of speed up pformation and upgrading, especially the brand enterprises represented by the genuine leather signs, sensitively capturing market demand, making efforts in "pferring", making efforts in "upgrading" to seize the opportunity, and set a good example for the healthy development of the industry.

Focus on quality and hard work.

The China Leather Association was first released at this meeting.

The analysis shows that in recent years, the speed and speed of the brand marking enterprises and the tax targets have increased significantly, and the profitability has improved significantly. The scale of the enterprises has been expanding, and the quality management, R & D, environmental protection and other aspects have been significantly improved.

Take R & D innovation as an example, 49% of the leather label / luggage / children's shoes industry top brand enterprises have patents (including inventions and utility models, excluding appearance patents), and the average patent ownership of 96 leading enterprises is 4.5; 28.1% of the leather label / luggage / children's shoes industry top brand enterprises are involved in related industries or national standards; 15.6% of the leather label / bags / children's shoes industry top brand enterprises have more than R & D centers at the provincial level, and they also actively change the mode of foreign trade development, "go out" to open stores and chain stores, and strive to realize the pformation from "manufacturing" to "intelligent manufacturing".

According to Su Chaoying, the real leather label is the first proof of business standard registered by the China Leather Association in 1994 in the State Administration for Industry and Commerce in the spirit of making China's leather industry bigger and stronger, making consumers wear genuine leather products, enriching and decorating people's lives. It is a pronoun of natural, environmental protection and quality products.

Over the past 18 years, the China Leather Association has passed strict evaluation and supervision from the aspects of product quality, environmental protection, fashion and brand influence, so that the team of genuine leather signs has formed a lineup including 457 leather products enterprises and 48 eco leather enterprises.

In order to promote the internationalization process of the brand, the China Leather Association also launched the English logo of the leather logo in 2007, while expanding the publicity and promotion efforts of the leather logo in the international market.

Up to now, the leather logo has been registered internationally in 18 countries and regions, and has greatly enhanced the visibility and competitiveness of the leather logo products in the international market.

Practice environmental protection

At the conference, nearly 100 enterprises that won the brand name of the 2012 China dermis logo have jointly issued an initiative to the community, calling on the industry to respond to the needs of consumers for Green Eco products, practice environmental protection, use ecological leather, and create a green eco industrial chain.

These enterprises solemnly promise to the society: first, purchase the finished leather or finished fur that is qualified for the use of ecological leather, give priority to the joint development of production, consumption and environment; take the continuous expansion of the market of leather products as the responsibility, actively propagate the concept of ecological leather to consumers; actively support "ecological leather" to enhance their work, maintain close information communication with "eco leather" enterprises, feed back market information, and promote product development and technological progress of ecological leather enterprises.

2012 the brand of China's dermis logo is composed of 36 genuine leather shoes, 19 genuine leather labels, leather clothing brands, 11 genuine leather logo fur clothing brands, 21 luggage brands and 9 children's shoes brands.

Among them, children's shoes enterprises were first included in the scope of brand selection and expanded the brand team.

BELLE, AOKANG, Kangnai, Yi Kang, Chuang-tzu, Kaiser, Ying Da, Shulan, Paul Lande, apple, shepherd boy, Kate and other well-known brands in the industry are well-known.

According to the introduction, eco leather is the certification trademark of the Leather Association of China on the basis of the leather logo in 2003, which is suitable for ecological finished leather and ecological finished fur. It has made clear requirements for the cleanliness of the finished leather and finished fur production process and the Ecologicalization of product performance, and has been strongly supported by the relevant state departments and recognized by many international organizations.

"Building green ecological industry chain needs the cooperation of upstream and downstream enterprises in the whole industry."

Su Chaoying said.

He believes that the promotion of priority procurement for leather products with the qualification of leather label eco leather is only the beginning. Leather industry must achieve sustainable development in the direction of green ecology and internal and external adjustment and upgrading.

According to the relevant data, at present, 45 enterprises that have obtained the qualification of leather leather eco leather have accounted for about 1/8 of the total leather output of the country. These products have been widely used in the products of genuine leather label enterprises.

As consumers demand more and more green low-carbon products, this share is increasing year by year.

The brand enterprise extends the olive branch to the ecological leather. The intention of the drunk is not in the liquor, but lies in fighting for the bigger market share by playing the ecological card.

Of course, the green upgrading of the whole industrial chain will ultimately benefit consumers.

Pay attention to honesty and establish trustworthy brand.

The demand of the consumer market is changing all the time, which is the driving force of leather enterprises' pformation and upgrading.

"At present, the consumers have the money in the hands of the past from the crowd mentality to personalized needs."

According to the insiders, the change of consumer demand makes leather brand enterprises pay more for maintaining customer loyalty.

"In the environment where the market choice becomes so diverse, a brand must stand firm and always maintain its vitality. In addition to the fundamental guarantee of quality, it should also take credit as the cornerstone to cultivate brand reputation."

The business leaders of the "2012 China dermis logo brand" have said.

Huang Ping Nan, chairman of Kate (Fujian) children's products Co., Ltd., which won the title of the "2012 China children's shoes brand" for the first time, said in an interview with reporters that due to the lack of relevant standards, the production of children's shoes in China has been difficult to control the quality, especially in terms of softness and comfort.

In order to change this situation and improve the quality of children's shoes, the company actively participated in the formulation of industry standards, and won the priority right to speak in the 4~14 year old children's shoes market.

The award of excellent brands means that enterprises have greater responsibilities in terms of quality, environmental protection and dissemination of love culture.

Has been repeatedly obtained "

Zhuang Qiang, chairman of the Beijing Chuang-tzu industry and Trade Co., Ltd., told reporters that the recognition of the industry has made Chuang-tzu fur clothing continuously improve the design concept, quality management, personnel training and brand building in the fierce market competition in recent years, thus leading the market.

Of course, this is also constantly urging Chuang-tzu to make better brand, market and service.

Su Chaoying believes that "12th Five-Year" is a critical period for China's industrial restructuring, pformation and upgrading, and also a crucial stage for the leather industry to move from big country to powerful country.

In the face of the new situation of leather industry, brand enterprises must stick to the environmental protection, integrity, quality and fashion concept advocated by the genuine leather logo. Only in this way can we win the terminal with an excellent brand image.