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    Keqiao Textile Fair Insists On Independent Innovation And New Products Come On Stage.

    2012/5/9 10:20:00 19

    Independent InnovationNew ProductsKeqiao Textile ExpoExpo

    Among the exhibitors at this exhibition, all the exhibitors have adopted eighteen Wu Yi, making full use of the exhibition platform to bring forth new ideas and improve the visibility of the company. Wujiang's new star industry is one of the shining stars.


    Wujiang Xinxing Cashmere Industry Co., Ltd. is located in Shengze Town, the world-famous silk town, formerly known as an old school run factory in 80s. The new star fabric industry has undergone many restructuring and adjustment. Now it has begun to take shape, with annual output of 700 thousand meters of silk, and 6 million meters of water jet fabric, polyester, Takashi, silk, satin and so on. According to Zhang Wei, the person in charge of the exhibition, the company's products are mainly made of velvet, extending from silk products to a variety of chemical fiber velvet, such as replacing polyester with pure silk and making velvet products. This greatly reduces the cost to meet the needs of the market. At the same time, through the complete production system, including the former Road, production workshop, back road, dyeing, printing workshop and post processing workshop, the company ensures the quality of the product is solid and reliable.


    Nova people deeply understand the cruelty of the market and the rule of survival of the fittest. Therefore, Nova always pays close attention to product quality as the foothold of enterprises, and actively develops new products as a magic weapon to satisfy customers' novelty. After years of continuous research and exploration, the company's self produced dyed velvet has been greatly improved in terms of fullness, elongation and the control of willow. The new product has been approved by the National Textile Industry Association and the textile product development center for four consecutive years as "China's popular fabrics".


    For this special exhibition, Miss Zhang said, "we hope to enhance the visibility of the company's brand through the exhibition, and at the same time, it is also a good opportunity to consolidate our old customers and make new customers." As for the new export industry, the company's orders are partly affected by the gloom of debt crisis in Europe and America and the weak international market demand. According to Miss Zhang, "in the face of this situation, the reasons for it are, on the one hand, the increase in the number of similar enterprises and the increase of competition pressure. On the other hand, the impact of the market downturn on the sales of the company. " In order to enhance the competitiveness of enterprises, the new star industry has adopted both internal and external strategies to improve the competitiveness of small and medium-sized enterprises by improving their competitiveness, improving their marketing capabilities, and actively investing in the development of new products and increasing the added value of products. Through many adjustments and upgrading, we can do well in the sustained and healthy development of the company.


    Independent innovation and the development of new products have become the biggest highlight of this spinning Expo. We believe that the new star industry with high technology and facilities will catch up with the soaring wings in the future development.

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