The Global Market For Leather Goods Is Depressed, And Guangzhou Baiyun Merchants Are Making New Moves.

"World"

Look at China, China's leather goods look at Guangzhou, Guangzhou leather goods look at Sanyuanli ".

Affected by the economic downturn, the global leather goods market is flagging, and many leather goods enterprises in Sanyuanli have reduced their export volume by 2~3.

The reporter learned from Baiyun world brand culture week that at present, "Baiyun price" has become a reference index for the global leather market, and the leading industry of Baiyun world leather industry trade center is also upgrading and upgrading.

To tackle the problem of heating and heating, the "China leather goods business capital" is expected to be located in Sanyuanli business circle by the end of the year.

It is understood that since the reform and opening up, leather goods industry has been growing at a rate of 20% per year, and leather leather products in Guangdong accounted for half of the country.

According to Hu Guangqian, chairman of Yi Feng Real estate, in the depressed economic environment, the foreign trade volume of leather goods dropped by 20% to 30%.

Domestic sales are mostly in growth.

In this case, the establishment of independent brand has become the way for leather enterprises.

The cost of leather bags is 800 yuan.

Stores can sell for 3000 yuan.

"The leather bag with a cost price of about 800 yuan can be sold at a franchised store for 3000 yuan."

"Brand is a tool to increase business profits," said Huang Jing, general manager of blooming commerce department.

According to Mr. Fang, director of the office of Yi Feng Home Office of Baiyun leather goods center, Baiyun leather city has a turnover of 5 billion to 6 billion yuan a year, but the profit margin in the industry is large. The main differences lie in brand, fabric and workmanship.

Huang Haiyun, President of Guangdong leather goods merchants association, said that according to incomplete statistics, there are already 3 000 independent brand leather enterprises in Guangdong, and the creation of independent brands is the way out.

The goods distributing center once became the label of Baiyun leather city.

At present, the leather industry OEM (foundry production) and ODM (OEM) still occupy a large market share, and the reference rate of independent brands is relatively weak.

Now, there are 60% to 70% merchants in Baiyun world leather center, and the newly built Baiyun world boutique Exhibition Center is independent brand.

Leather dealer group

The leather traders "hug and warm" to cope with the cold wave.

According to Hu, the leather city plans to set up 3000 to 5000 square meters of experience shops in medium-sized cities above the country, displaying 100 to 200 brand products, which is equivalent to "collective shops".

In addition, Baiyun world plans to build an industrial park base with an area of 1 million 500 thousand square meters, which can accommodate 200 to 300 merchants.

The investment in the industrial base is as high as 2 billion yuan, and 200 to 300 will be selected from the existing 60% to 70% independent brand merchants in Baiyun world.

Guangzhou is making bigger and stronger leather benchmarking market. "China leather goods business capital" is expected to be located in Sanyuanli business circle by the end of the year.

At present, Sanyuanli business circle is declaring "China's leather goods business capital". It is expected to be listed at the end of this year.