Zhengzhou Women'S Trousers Occupy Half Of China

On the afternoon of April 24th, the reporter saw the executive director of Henan clothing association and Zhengzhou city.

Qin Zicheng, President of the association.

Qin Zicheng sighed, "30 years ago, the Kaifeng textile industry was so fierce that many of us in Zhengzhou would prefer to go to Kaifeng to buy clothes for a few hours.

At that time, the market of big Xiang state temple was flourishing, and countless guests came to buy clothes every day.

However, half of the Chinese women's trousers are made in Zhengzhou now. "

After listening to Qin's own words, the reporter suddenly did not know how to reply, and suddenly remembered the scene seen in the silver based trading city.

Although Zhengzhou has been raining on that day, at the gate of the silver based trading city, the buyers of small cars are in a hurry.

Businessmen from all over the world in the silver trading city are busy picking clothes and negotiating prices with their bosses.

From the silver based trading city, the wholesale business of the world trade mart, Jincheng dress Plaza, Hengtai clothing Plaza, Tianlong clothing city, Jin Rong commercial city and other businesses are booming.

Unfortunately, no one has a Kaifeng costume.

Qin Zicheng told reporters.

After the start, the exploratory period from 1995 to 2000 has ushered in explosive development.

Since 2002, Zhengzhou has replaced Wuhan as the second largest trousers production base in the country after Guangzhou.

In 2004,

Guangzhou has already surpassed the top leader, and its output accounts for half of the country.

"In the history of Zhengzhou trousers industry, 2005 is the turning point for Zhengzhou women's trousers to start the brand war."

Qin Zicheng said that this year, the two leading brands of Zhengzhou women's trousers also raised the banner of brand operation. Since then, "Zhengzhou women's trousers" began to be heard throughout the country.

In March 28, 2005, Zhengzhou's leading brand M·SUYA participated in the China Fashion Expo in a high-profile fashion, creating the first step of brand marketing in Zhengzhou's apparel industry.

At the end of August 2005, the "Chinese women's pants watching Zhengzhou" Beijing promotion conference was held in the Great Hall of the people. 12 brands of women's trousers enterprises in Zhengzhou concentrated on their appearance, attracting many media and peers' attention.

In December of the same year, Ya Li Da announced in Zhengzhou that he was working with China Research International Clothing Consultancy Management Co., Ltd. and asked its chief expert, Zhu Wenxin, to run the brand operation of the company.

Zhengzhou women's trousers have been widely recognized in China's clothing industry since then.

At present, the annual sales revenue of clothing industry in Zhengzhou has exceeded 10 billion yuan, the annual production of chemical fiber trousers has reached 160 million, accounting for 50% of the similar products in the whole country, and about 70000000 male trousers have been produced annually, becoming the sixth largest production base after Guangdong, Fujian, Jiangsu, Zhejiang, northeast and Shijiazhuang.

M·SUYA, Ya Li Da, Tai Ke Si, Sen Sen and other 10 independent brands have an annual output of more than one million pieces.

Qin Zicheng said that Zhengzhou trousers industry, especially the women's trousers industry, has been well deserved in terms of size and quantity. If there are more famous trademarks such as M·SUYA, Sen and Ya Li Da, the title of "Chinese pants industry capital" is not Zhengzhou.

Qin Zicheng said that every progress made by Zhengzhou trousers is inseparable from the support of the industrial policies of the state and the government.

To undertake textiles,

Transfer to create Zhengzhou clothing brand, Henan and Zhengzhou have launched a series of preferential policies for "pants".

Since 2006, the provincial and municipal leaders have inspected Zhengzhou trousers and made important instructions to "make Zhengzhou's clothing brand urgent," and "earnestly hope Zhengzhou trousers will become the first class wholesale market of textile and clothing".

Zhengzhou people know that the clothing industry is not a high-tech industry. If we want to rise rapidly, we must work hard to create a brand.

They walked out of a way of celebrity endorsement.

In March 29, 2010, at the China International Exhibition Center in Beijing, the costumes of the eighteenth China International costumes fair, the 6 top garment enterprises in Zhengzhou, such as Ya Li, M·SUYA, and Sen, were first held together for the first time.

At this exhibition, senior beauty Xu Qing signed a contract with Zhengzhou fashion brand Ya Li Da to endorse Zhengzhou women's trousers.

At the same event, Donnie Yen, a kungfu star, arrived at Zhengzhou for 6 years.

Zhengzhou plans to reach the international advanced level of textile and garment industry in 2015, and launch a number of well-known products with high technology content, high added value, large influence and high market share, so as to enhance the popularity of independent brands in Henan and even the whole country, and create state-level brands or well-known trademarks 3~5.