ZARA Set Up China'S Largest Store In Yichang, Hubei, To Accelerate Development

May 8th, fast fashion brand ZARA The biggest store in China is opened in ZhuYue Plaza, Yichang, Hubei. In addition, four other brands of Inditex group also appear at the same time: PULL&BEAR, BERSHKA, STADIVARIUS and ZARA HOME, among which ZARA HOME is the first store in Hubei.

Inditex ranks first in Spain, and has surpassed the US GAP and Sweden's H&M in recent years to become number one in the world. Apparel Retailing In 2011, the group's net sales increased 10% to 13 billion 790 million euros in 2011, of which Zara accounted for 64.8%. The net profit of the group also increased 12% from last year to 1 billion 930 million euros. Inditex has reached 275 stores in 42 cities in China, of which ZARA has reached 120.

The ZARA Yichang ZhuYue Plaza opened yesterday to an area of 3800 square meters, occupying two storeys. Before that, ZARA's largest store in China was the flagship store in Chengdu, which opened at the end of the year, reaching an area of 3000 square meters, occupying the negative layer to two storeys of loethan department store. So, at present, the largest store in ZARA China is undoubtedly located in Wuchang Zhuo Yue square. In addition, four other sister brands of ZARA were also stationed at the same time, and only entered the ZARA HOME of the Chinese market in 2011. At present, only 5 stores have been opened in North, Tianjin and Guangzhou, and the first store in Hubei has been opened in Zhuo Yue square.

Bershka is the sister brand of ZARA. It aims to win the market for young people, with young avant-garde and street sense.

A few days ago, ZARA opened in the store of Changzhou Yueyue Plaza. It is reported that this is the first time that ZARA has sunk to the three line city. This time, entering the Zhuo Yue square, not only enters again. The third-class cities It also opened its biggest store in China. Experts believe that this reflects the international fast fashion brands to accelerate access to the two or three tier cities, grab cake channels. It is reported that the latest plan of ZARA is to open 150 new stores in China, covering more than 50 cities.