The Transformation And Upgrading Of China'S Footwear Industry Is The Foundation For Building An Innovative Industrial Chain.

" China footwear industry The competition in the future will be global competition, and the competition of global competition is the comprehensive strength of the industrial chain, which is essentially the competition of the industrial chain. Chen Dapeng, executive vice president of the China clothing association, said in an interview in mid 2011.

At the same time, the "demographic dividend" of maintaining China's manufacturing industry to fight the world market at a low price advantage has gradually disappeared under the "Lewis turning point".

To our surprise, China's aging rate is faster than expected. As of November 1, 2010, at the age of 0, the population aged -14 years accounted for 16.60%, 6.29 percentage points lower than the 2000 census, and 13.26% of the population aged 60 and over, 2.93 percentage points higher than that in 2000.

According to Ba Shu song, deputy director of the Finance Research Institute of the State Council Development Research Center, the published data confirm that China has crossed the "Lewis turning point" and that the demographic dividend window period is about to close.

How to deal with this crisis in China's shoe and clothing industry, which has long been winning by low-cost labor costs?

"2011 is the year of handover between the" 11th Five-Year "and" 12th Five-Year ". It has become a landmark watershed in the development of footwear industry in China, and the industry has entered the new development period of transformation and upgrading. President Chen Dapeng firmly believes that transformation and upgrading will be an important issue in China's footwear industry for a long time to come.

The topic of "transformation and upgrading" is not new to Chinese shoes and clothing people in recent years. How can we practice transformation and upgrading every year?

At the October 2011 China clothing conference held in October 2011, Du Yuzhou, President of the China clothing association, said that the Chinese footwear industry changed from "big" to "strong". It must rely on the industry to speed up industrial transformation and upgrading, and establish a modern industrial chain integrated innovation system.

Therefore, the key step in the transformation and upgrading of footwear industry is to build an innovative industrial chain, which starts with the effective docking of various links in the industrial chain.

Docking first

"With the increase of the number of enterprises and the increase of product varieties, there is no way to achieve this kind of information docking by traditional methods. When we are faced with huge amounts of information, how can thousands of designers and thousands of fabric enterprises find information matching themselves? For shoes and clothing enterprises, how to find suitable suppliers in the face of a large number of suppliers? In order to achieve these goals, we must rely on effective docking. Feng Dehu, vice president of the China Fashion Association, talked about the importance of fabric docking to the development of garment enterprises on the spot of the "2011 Yangtze River Delta fashion women's clothing brand and the China fashion fabric enterprises special docking conference", and the industry has done a lot of work to achieve this docking.

In addition to the Yangtze River Delta women's fabric matchmaking conference, the industry has also done a lot of work for the effective docking of fabric and garment enterprises.

The two China international textile fabrics and accessories fair, held in 2011, the "2012/13 season fashion fabric and garment brand docking conference" organized by China Textile and garment brand pioneer park in December 2011, and the "2012 China Light Textile City boutique fashion show exhibition" which was just held shortly after the beginning of 2012.

For this quick and effective way of exhibition docking, the relevant people of fabric and garment enterprises all agree. "I think the form of this docking is very good, the cost is low, and the effect is good," Yu Pengfei, general manager of the silk fabric at the Hangzhou women's wear fabric docking conference, told reporters. We hope that we can hold more of this kind of docking in the future.

At the "world wide" docking site in Shenzhen, Peng Xueli, director of design of Boro clothing, told reporters that so many high-grade fabrics on the exhibition site made her feel surprised. The fabric of textile city has made rapid progress, and compared with international fabrics, the same quality of textile city is the origin of fabric and the price is more competitive. She may go to textile city this year.

But docking will connect the relationship between "buyer's market" and "seller's market". In order to complete the deep docking of each industry chain link, we must do some research and communication work at the beginning of product development, and even the buyer and seller jointly carry out product research and development, so as to achieve seamless docking between the two sides.

"I once visited a Italy private stocking enterprise and launched more than 2000 models a year, specifically for Armani. Big brands To do OEM, but its equipment is very old, so it is only based on the actual production design needs, and hosiery machine manufacturers to continue to improve in the old equipment. President Chen Dapeng told reporters, "this is a very typical example of timely understanding of their needs and joint research and development. Seams grasp downstream needs, and equipment needs upgrading and upgrading.

It is true that the upgrading of production technology and upgrading of equipment depend not only on the "closed door" type of independent innovation, but also the targeted equipment transformation of equipment enterprises in the investigation of garment production problems. In this way, even the improvement of a small component will cause great waves in the market.

"At the beginning of our new product development, we will have specialized departments to conduct research on the use of our equipment, so as to serve as an important basis for new product development." At the CISMA2011 exhibition site, Xi'an standard booth staff briefed reporters: "at the same time, we will regularly visit the customer's usage, understand the user's situation encountered in the use of equipment, in order to improve in a timely manner."

Yes Shoes and clothing enterprises In fact, the renewal cycle of clothing equipment is generally longer. Therefore, apart from focusing on "disruptive technological breakthroughs", the industry is also concerned about the improvement and innovation of micro components.