Integrated Sales Management Strategy Boosts The Development Of China'S Cloth Shoes

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In manufacturing, the concept of brand is increasingly penetrated into the development of various enterprises, throughout the enterprise product development, marketing and other links.

For example, the highlight of building a brand of sports shoes enterprises is to bring forth new ideas, expand the influence of brands by relying on top stars or related events such as NBA. Leather shoes enterprises are relying on the products of high quality and stylish leather characteristics to conquer the market and expand the brand appeal; while cloth shoes enterprises have been pulling the most high-end brand value under the traction of "outdoor and leisure" market in the past five years, the main reason lies in their exquisite R & D technology and unique marketing techniques. This is the best secret for outstanding brand shoe enterprises in the 2012 brand building to stand out.

Snoopy is one of the top leaders of this shoe brand team. How can we break the conventional and efficient brand influence? How can we achieve fast and accurate approach to market trend design? How can we drive the market consumption concept and make a maximum volume of cloth shoes differentiated marketing market? Snoopy has his own magic trick.

At the same time, this inevitably caused many discussions among the industry.

Media observation

Since the birth of the first pair of CONVERSE shoes and the symbol of American fashion culture, the Chinese cloth shoes market has been triggered by a surge of sales.

A lot of smart shoe makers are caught up in another difficult situation as they spy into the market.

Because the market size of China's cloth shoes area is small and its brand awareness is low, it is still impossible to win a large scale on the big scenes. There are also changes in brand positioning and so on. This is undoubtedly given.

Develop a heavy stick.

With regard to the entry of Snoopy and other international shoe brands, the industry and media alike agreed that the first part could fill the local blanks in the domestic cloth shoes market.

Brand introduction

In my spare time, I would like to trace the introduction of Snoopy brand in China. I believe that many people will be refreshing. Many people will automatically associate it with the Pombo shoe industry.

Indeed, as the sole agent of the Snoopy brand, the Pombo shoe industry itself has an immeasurable strength of the enterprise. Guangzhou Pang Bo Shoes Co., Ltd. was formally signed in 2006 by the United States joint company.

Through in-depth market research, and relying on its keen market insight, the company accurately positioned the brand in the perfect match with casual clothes, so it has become one of the top brands of casual cloth shoes in China after fashion shoes and sports shoes, and has won the only authorization of Snoopy in the mainland of China in one fell swoop.

Product development

The development of SNOOPY cloth shoes is mainly guided by the "cloth shoes taste of a fashionable and leisure culture".

"Fashion cartoon image as a point of research and development of shoes a point of clear pen.

Since the brand was introduced into China, the Pombo shoe industry has been insisting on the background of SNOOPY's rich cultural background, perfectly combining modern leisure fashion elements, adopting high-end imported French lattices and Italian jeans.

We have applied advanced scientific production equipment synthetically to create a series of first-class quality SNOOPY cloth shoes products, and strive to achieve "innovation and change" in the research and development of style, price, quality and comfort, laying the most solid foundation for the follow-up sale of SNOOPY shoes.

Terminal marketing

Thanks to the promotion of the quality of Snoopy's products, the brand of Snoopy has also been widely reported by various leading media at home and abroad.

Under the brand effect of subjective and objective, SNOOPY has opened brand image stores in many provinces and cities in China, and has gradually entered various large and medium scale shopping malls, thus forming a set of large scale sales scale system.

At the same time, the whole enterprise training guidance and unique after-sale service system has also attracted many market dealers to join, through the quarterly launch of 400-500 product styles, to ensure the dealer's supply demand, give dealers the most reliable quality assurance and meet the needs of terminal consumers.

In addition, Snoopy marketing department also targeted the franchisees to carry out all aspects of professional knowledge guidance and training, to help dealers quickly move to the business track.