"Annual Wind Vane Of China Underwear Industry"

Known as "China underwear industry annual wind vane" 2012 China international underwear culture week and the seventh Shenzhen international brand underwear exhibition.

It was held in Shenzhen on May 11th ~13, focusing on creating high-end professional exhibitions to achieve a leap from quantity to quality.

It provides a beautiful stage for displaying the elegant demeanor.

At present, SIUF has become an annual event of brand size, brand concentration and influential underwear industry in the whole country and even in the Asia Pacific region. It is known as "the first exhibition of Chinese brand underwear".

Since 2011, the exhibition has been officially upgraded to the China international underwear culture week, which has further enhanced the overall specialization, scale and integration standards.

Small underwear "decoding" big culture

China International

Zhou insisted on promoting the development of underwear culture and promoting the development of the industry.

The new concept of "big culture".

On the evening of May 10th, SIUF held the opening ceremony of the 2012 China international underwear culture week and the seventh Shenzhen international brand underwear exhibition at the Shenzhen Convention and Exhibition Center.

The jewellery company has created a public welfare fashion event. The SIUF international brand underwear show has been pformed from the initial brand branding to the international fashion trend. It has taken the lead in sharing the trend of international fashion. The Forum on the development of China's underwear brand is the first forum to focus on the dialogue between the underwear brand and the department stores, and to lead the win-win mode of business interaction. The cultural concept exhibition area interprets the new concept of "culture makes the underwear more wonderful" through the creative static display means. The first time the colleges and universities are perfectly integrated with the exhibition, launching the project of "underwear Exhibition of teachers and students in China's design institutes", highlighting the intersection of exhibition and culture, and realizing the effective docking of the service platform between the college and the underwear industry. First introduced the concept of cross boundary marketing and joined hands with China Gold Group gold.

SIUF2012 is a visual feast of wonderful activities.

The two grand ceremony (the Golden Night of China, "the bright commonweal Fashion Festival", the China underwear industry annual awards presentation ceremony), the three major trends ("meet" international brand underwear show, "SIUF2012" China fashion men's underwear design, "decode" SIUF2012 home furnishings boutique released in China), five Summit (UDC China underwear design and fashion trend forum, "business and business interaction win the future" China underwear brand development summit forum, SIUF2012 China underwear dealers summit, SIUF2012 China underwear industry e-commerce forum, "ecology and future" SIUF2012 China ecological underwear development forum), China home dress design innovation competition finals, and a number of personalized brand special release shows and other activities.

International League

Adhering to the idea of creating a global brand lingerie professional exhibition, on this cultural week, many famous international lingerie brands join in, such as Private Shop, an importer and distributor of European and American underwear brands in Hongkong, China. The brands of its agents include: France AUBADE, CHANTELLE, SIMONE PERELE, PASSIONATA, PRINCESSE TAM TAM, HUIT, and TAM; Italy, Hong Kong and Macao;

Other international famous brands, such as France ELLE, USA Country Girl, France ETAM, Spain misspromise, Japan Wacoal, Asahi Kasheng Corporation, and China Hongkong Lepoux, Taiwan swear of China, Qingdao Datong textile and carry the four big brands, Anderson, pierkadan and SANTA BARBARA POLO & RACQUET CLUB to participate in the exhibition, making the exhibition a key step in internationalization.

The scale of the exhibition has hit a new high.

After 7 years of exploration and development, this exhibition has achieved an unprecedented leap from scale.

The exhibition area increased from 36000 square meters in 2011 to 51000 square meters, and the exhibition hall area expanded to 3 venues. The number of exhibitors exceeded 500, and the overall scale reached a new high.

Domestic famous brands such as love, Ann Li Fang, Ordifen, ancient and modern, olunon, man Ni Fei, Thysl and so on take part in the exhibition. Shenzhen Gongming, Foshan South China Sea, Zhongshan Xiaolan, Puning quicksand, Shantou Chen shop, Gu Rao, Jiangmen lotus pond and other underwear clusters have been participating in the exhibition.

In order to further publicize the "Shantou home clothes" industrial characteristics business card to all sectors of the society, 20 famous brands of home furnishing clothes and the upstream brands of Shantou have made a high-profile appearance, with a large area of nearly 1000 square meters.

The planning of the exhibition area is more scientific, reasonable and more complete than last year. For the first time, the international brand area, home furnishing area and campus area were established, which greatly enhanced the quality of the exhibition and enriched the cultural connotation of the exhibition.

The newly added hall 9 is mainly composed of six parts: the international brand underwear area, the home clothing area, the international fabric area, the Chinese underwear culture concept exhibition area, the underwear and fabric comprehensive area, the mechanical equipment area.

With the rapid development of Shenzhen, "fashion design capital", the brand age of the underwear industry has arrived. Cultural week has given full play to the comprehensive value of information dissemination, experience and third party certification. It has made breakthroughs in the promotion of activities, professional audience invitation, service level and so on, making SIUF a highly specialized, influential and well-known exhibition.