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China International Home Textile Exhibition: Domestic Marketing Worries Of Foreign Textile Enterprises

2010/9/23 16:44:00 42

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Worries About The International Home Textile Exhibition

This year

China

At home textile exhibition, the home textile industry has seen a thriving development trend. The renovation of green pavilions, the endless stream of crowds, traders from various countries, and the docking of home textile enterprises with other industries all add a lot to this autumn and winter China International Textile Exhibition.

Compared with previous exhibitions, foreign exhibitors increased significantly, and China's foreign trade to domestic enterprises also showed an upward trend. However, in this excellent situation, reporters found behind some of the prosperity of the exhibition.

enterprise

Worries.

Foreign trade to domestic sales situation forced

Affected by the financial crisis, foreign and domestic textile markets such as Europe, America and Japan have begun to shrink and even fail. Many export enterprises fail to get orders.

market

Foreign trade is hindered, forcing them to turn their attention to the domestic market. Therefore, the big cake in the domestic market has become a battleground for many home textile enterprises.

At this international home textile exhibition, we can see that a large number of foreign trade textile enterprises are pforming to the domestic market. Although they are faced with various unfavorable factors, they still have high expectations for the domestic market.

66 degree romance is a quilted home textile enterprise. Shu Hongming, the manager of the company, told reporters: "in the past, when the foreign trade business was held, the conference would not last forever. But when the financial crisis came, it suddenly felt that the market was fading down, and the huge potential in the domestic market, and the strong support of our government, the company finally decided to seize this opportunity and turn its attention to the domestic market."

Xu Yuyan, general manager of unadorned blue, said: "we are a foreign trade enterprise. The reason why we are participating in this home textile exhibition is to pform to the domestic market. We have original design, unique products and excellent quality, and have great confidence in entering the domestic market."

The road of domestic sales is not smooth.

Turning to the development of foreign trade enterprises in China, Shu Hongming told reporters: "66 degrees romantic home textile is a brand that just started last year. Everything is from scratch, and it can not compete with domestic enterprises from the channel and the visibility of enterprises."

He told reporters about the company's current difficulties.

Next, he talked about the company's response: "the company's development goal this year is to develop 50 franchisees throughout the country. Now it has basically reached the standard, and most of the customers are from the network.

At present, the company has been in Beijing, Hunan, Zhejiang, Guangxi, Shanxi and other places have already had the total distribution, we are now the task is to open channels, at the same time for enterprises to expand personnel.

In terms of talent expansion, the company has made a lot of efforts. In the second half of last year, the company set up a business school. There were more than 50 people in training, and eventually left over a dozen after examination.

He also stressed the advantages of enterprises: "the reason for this name is to take the female line, because most of the consumers who buy the products are women, and 66 degrees" represents the temperature of love. "Love is only able to maintain such a temperature for a long time. It is hoped that the brand will leave a lasting impression in the minds of consumers.

Since 1982, the company has entered the quilting industry, and now it has more than 20 years of operation history, and has considerable advantages in products.