Quanzhou Shoe Industry Blowing Capacity Upgrade Wind

Several major sports brands have launched one after another, and the newly completed projects of a single enterprise have reached the employment scale of 7000 people. On the eve of Beijing Olympic Games, there was a strong wind of Capacity Upgrading in Quanzhou footwear industry. Several famous sports brands have successively launched to complete the foundation or expansion of the new industrial park, providing conditions and reserve strength for a new round of competition. Among them, part of the factory buildings of peak Huian City South Industrial Park invested and constructed by peak group has just been officially completed and put into trial production. The industrial park, with a construction area of 170000 square meters, will become peak's largest production base in Quanzhou with an annual production capacity of 10 million pieces / set and employment of 7000 people. The reporter learned that the industrial park will be a modern international standard workshop integrating product design, R & D, production and office work. ERP production control system will be fully used in production management, and full intelligent computer control will be implemented from product production to testing. The production workshop will be equipped with central air conditioning. Xu Jingnan, chairman of peak group, said the new industrial park will be the manufacturing center of its enterprises in the future. According to reports, peak's brand internationalization construction in the past two years has rapidly driven the growth of its domestic and foreign markets. The construction of the industrial park will vigorously promote the supply chain management of its clothing products and improve the response speed of market supply. "Peak started its business in Quanzhou and rooted in Quanzhou. We still hope that our headquarters economy can take root in Quanzhou. The new industrial park continues to be invested and built locally. On the one hand, the emotion of hometown plays a role. On the other hand, Quanzhou has a good industrial chain foundation of sports shoes. " He revealed that the new industrial park is just a manufacturing headquarters base, and they hope to carry out the construction of the headquarters building locally in the future. It should be said that the construction of peak new industrial park is a reflection of the capacity upgrading trend of shoe industry started last year. As a result, the expansion of production capacity of sports equipment in Quanzhou has led to an increase in the sales of sports equipment. Last year, several sports brands in Quanzhou completed the foundation laying and relocation of the new industrial park. 361 degree (China) Co., Ltd. invested 500 million science and Technology Industrial Park in Jinjiang Wuli Industrial Zone last year. It is expected that some of the plants will be put into use this year. Ding Jiantong, chairman of the board of directors of 361 degree, said that putting the investment and construction of the future headquarters in Wuli Industrial Park in 361 degree is a measure in response to Jinjiang's call for "headquarters economy" and "localization of famous brands", which has been strongly supported by the local government. He said that 361 degree is full of confidence in the development of "headquarters economy" by the government, focusing on the brand cluster effect. Last year, the production capacity of Laike Sports Shoes Co., Ltd. was moved to Fujian Province, where the production capacity of sports shoes was 100 thousand, and the production capacity of all the sports shoes in Laike economic zone was 600 thousand. The industrial park is specially equipped with a modern logistics center building to comprehensively improve the logistics speed. Its main administrative office building is built in accordance with the international 5A grade office building standard, realizing intelligent information and modern management. Moreover, a modern industrial park with fixed assets of 390 million yuan was completed and relocated in Jinjiang during this period; Hongxing Erke group also completed the relocation of its new factory building in Jiangnan high-tech electronic information Park in Quanzhou City. It is reported that Hongxing Erke new industrial park has invested 200 million yuan and has 13 international advanced production lines of high-grade functional tourist shoes. ? Ye Shuangquan, a personage in the industry, believes that industrial upgrading promotes the change of domestic market demand to new and high-quality products. With the continuous improvement of people's living standards, the consumption capacity of China's high-end shoes is constantly improving, and the consumption concept is also becoming mature. It urges some powerful enterprises to improve their production equipment and production management level, and promotes the adjustment of domestic shoe market demand structure Trend. He said that the development of Quanzhou's shoe industry has gone through the stage from single manufacturing to the formation of industrial clusters, and now it has begun to form an industrial leader. ? He analyzed that foreign sports brands have begun to increase their encroachment on the domestic market. In the future, the competition in China's sports goods market will not only be the competition of Quanzhou's own brands, but also the challenges of international forces with great variables. In order to maintain a leading position, leading enterprises should strive to add value in brand building, as well as product technology and quality Therefore, expanding production capacity and upgrading technical equipment are the necessary basis for the next round of competition. He believes that with the development of the market and the upgrading of the industry, in the future, the shoe-making industry in Quanzhou will focus on producing two kinds of ecology, namely, brand export-oriented and order processing-oriented. Enterprises that fail to keep up with the upgrading of production capacity may not even get orders in the end.