Summer Clothing Is Too Expensive, And Discount Clothing Is Not Cheap In Wuhan.

Summer wear is in fashion this year.

Phenomenon:

In recent days, the temperature in Wuhan has broken three, and summer wear in Jiangcheng shopping malls has been playing a leading role.

Yesterday, on a shopping mall in Zhongshan Avenue, a South Korean women's wear brand counters, the clerk enthusiastically introduced to the customer: "all styles are synchronized with Korea, spring 70 percent off."

40 percent off. "

Prior to this, the reporter knew that the new brand of the brand never discount, and the VIP card of the store can only play 10 percent off.

Reporters then visited three towns and 6 shopping malls, found that although not holidays, summer sales discount is very popular.

Some shopping malls summer wear debut 30% reduction, and some are summer wear every 30 yuan minus 18 yuan.

In sales of Mao two floor, reporters roughly statistics, with "double", "50%OFF" sales promotion counters up to more than 20.

In the summer of October, when the summer wear came out, there would be no more than half the discount. Why can such a big discount be made on the counter this year?

Customer: discount clothing is not cheap.

However, many consumers do not see that the discount of shopping malls is loud. Actually, buying them is not cheap at all. The same brand clothing is even more expensive this year than after last year.

"It seems that the discount rate is not small, but the summer dress after the discount is much more expensive than last year.

Last year, a cheongsam of the same price was more than 200 yuan this year, which is 300 yuan more expensive than the dress that was exactly the same as last summer.

Miss Chen, who went shopping, told reporters yesterday that shopping discounts seemed attractive, but after shopping, they were disappointing.

Many people say that the clothing market is bullish every year, so we have to choose "just buy it" and adjust the shopping strategy: either Taobao or small shops.

Shopping mall: virtual high price for promotion

Insiders say

Listing is often not discounted, smart consumers will usually wait for one or two months later to buy discount, this summer wear "a listing on the discount" approach, is to attract consumers to buy in the early stage.

But why is it worth the same price and even more expensive last year? A central department store official said that the price tag of clothing brand is getting higher and higher, which is a common practice in the clothing industry today.

After the price is raised in advance, the price of the tag has been nearly "saturated", and then a certain amount of water will be removed through the discount.

Many consumers say that the price of large shopping malls is often thousands of yuan, entering the "four digit" era, why not directly lower the price, do we have to play these discount games?