Analysis Of Costumes Of "If You Are The One"

Who is the "if you are the one" dress, who is enjoying the popularity of Jiangsu TV's dating show "don't disturb"? The audience, while appreciating the sharp words of beautiful ladies, has begun to turn their eyes to another direction -- the beautiful dress of 24 beauties of each issue. Once upon a time, dress etiquette was ignored by the Chinese people. Now, with the increasing access to information channels and the continuous satisfaction of material life, dress culture has been taken seriously.

Question 1:

Some of the beauties of the "if you are the one", some of them are trying to catch the eye on the stage, and want to "take the place". What kind of dressing do you think is appropriate in such an occasion?

Li Kailuo: "if you are the one" is a form of entertainment. It is not hard to imagine that the clothes worn by the 24 beauties in this column are different from those embodied in their dress.

First of all, because of the needs of the occasion, the 24 girls are basically wearing skirts. This shows a kind of courtesy. Such an occasion must be dressed up. Now we all recognize it. From this point of view, men's dress sense is worse. Although many men want to express their original selves, it is also a matter of basic politeness. Just like going to a wedding, you should show respect for the inviter, dress in formal dress, and wear some accessories on the accessories, such as tie and pocket scarves, with some happy colors. This is a polite expression. At this time, it is not necessary to dress casually for others' wedding to express their individuality.

Secondly, in the "if you are the one" column, the dress style of female guests is more entertaining. It is not hard to imagine that many of them may not be in the stage of life, but in order to attract attention, they will use clothes to "fight" and express their differences in their speeches. This is to grab the attention of the audience, and the attention of the eyeball has become a marketing tool.

We found that this phenomenon is very common. At various awards ceremonies, the stars spent their efforts to fight for the film. For example, at the last Oscar awards ceremony, all the stars in the world were racking their brains in order to dress up the beauty. But the "LADYGAGA" meat packing attracted more attention. LADYGAGA became the most noticeable star of the award ceremony. Behind the popularity of attention marketing is the driving force of commercial interests. These incredible actions are unacceptable for 10 years. But in this era, the invention of automobiles extends our feet. The prevalence of the Internet extends our brain. What else do we not know? Baidu will soon know that the only thing that we don't know is probably something unthinkable. Therefore, "beat out" has become a very important way to attract eyeballs, and impression is the first step to success.

Yao Xiaoyun: as girls take part in such occasions, dress etiquette first requires formal dress. As a relaxed version of entertainment programs, it is appropriate to dress with a little dress. The dress is too grand. Of course, because of the positioning of this "entertainment" entertainment program, it is possible to dress up in the way of wearing a small dress, or to make a difference in color, style or shape. Of course, how to grasp the different degrees is also very important. We should be relaxed, happy and beautiful, but not too vulgar.

And most of the time, female guests only have the upper part of their faces, so they can work harder on makeup and hairstyles. This will highlight the characteristics of the program.

Zhen Zhen: to participate in this program, we should choose some type of clothing, such as formal dress or formal dress, but we find that all kinds of costumes appear on the program. It is better to dress harder than to dress properly, so many guests who are concerned about the selection of clothes are not properly dressed. Some guests feel uncomfortable in visual packaging and language packaging. This is actually a matter of consciousness and quality.

Comment

Today's people have arrived in the era of "Bei". A lot of information is not accepted by people, but accepted by them. As long as they are highly concerned, even if they are not beautiful, they will get into the sight of people and seize the eyeball resources. Because attention is already very commercial value, and there are many business opportunities hidden behind it.

At this time, dressing has evolved into a way of marketing itself. It has played a special role in promoting the development of clothing. This fashion may not be beautiful enough, but it is enough to attract attention.

Question two:

Do you think that China is paying more and more attention to dress culture now?

Li Kailuo: now people's activities are more extensive than before. Life is no longer a single level of content, there will be many subdivision levels. We will take part in various activities and attend various occasions. Therefore, dress culture has been valued by more and more people and is being recognized more and more.

Yao Xiaoyun: of course, with the improvement of economic level, clothing is no longer a necessity to solve the thermal function. With the subdivision of market and use function, a multi-level market structure of luxury, durable goods and fast moving consumer goods has been formed. For ordinary people, such as an ordinary office worker, the wardrobe will certainly have clothing for work, casual clothes for the weekend, clothes for home, and clothes suitable for a variety of environments. After dinner, the footage of pajamas shopping has become a joke in the past.

Ten years ago, we saw Korean dramas and Japanese dramas. The clothes worn by the characters in the drama were very fashionable. Now many of our entertainment programs, youth idol dramas, and the styles of their costumes are changing all the time, no less than foreign ones. In particular, the selling of "struggle" and the promotion of Du Lala are proof.

Zhen Zhen: now many enterprises have attached great importance to the overall dress problem of practitioners. This is actually an aspect of corporate culture. Different groups, different groups of people are different from dressing. People who are more likely to take part in more occasions tend to have higher emphasis on dress than those who do not have many occasions to participate.

Generally speaking, China's "wearing culture" is far from having the mass basis of "eating culture". China's "eating culture" belongs to the public, so China's "eating culture" has been making progress. The mass base of China's "wearing culture" is relatively weak. Because of the economic foundation determines the superstructure, many ordinary people do not have much chance to show their dressing taste. The development of things must be motivated by the masses. Only when there are more people involved, will such things progress. In western countries, children have many opportunities to participate in important occasions from their childhood, at their grade ball, graduation ceremony and adult ceremony. They have many occasions to show their dressing taste in different costumes, which allows them to accept the concept of "what clothes to wear on occasion", but Chinese people do not have this "dress education class" in the process of growing up, so it is natural for them to be unfamiliar with the costume culture. Although the degree of attention is much higher than before, there is still a gap between western countries and China.

Comment

All cultural development originates from the promotion of the masses, and so does dress culture. It is the best way to integrate the dress culture into people's life in order to push forward Chinese dress culture. Of course, the promotion role of TV programs to dress culture can not be underestimated. If you are the one, there will be some subtle influence on the audience's view of clothing.

Question three:

What do you think the programs you are the one will play a role in the development of fashion and clothing brands?

Li Kailuo: in fact, entertainment programs may also become a vogue for fashion trends. In Japan's Shibuya, there are many people who dress up in different ways to become a unique scenery in Japan every weekend. People use clothes to express themselves and to vent themselves. As a result, some fashion brands will also pay attention to the trend of dressing trend in this area. Of course, these trends are not the mainstream fashion, but also a fashion culture, and also affect the mainstream fashion culture. For example, Twilight, which is very hot in the west, is a story about vampires. This movie gives red color to the fashion stage this year. These are all cases of combining entertainment with fashion.

Yao Xiaoyun: the popularity of the market is influenced by the development of culture and economy. The influence of culture mainly comes from the dissemination of music, movies, television and various kinds of media.

For example, in the past few years, students are keen on such talent shows as "super girls" and "fast men". The winning dress of the athletes has become the object of imitation by the students. The popularity of neutral style, the popularity of street dance style, and the talent show undoubtedly played a role in pushing the waves. We are not living in a vacuum environment. We will consciously and unconsciously be influenced by all kinds of information we see, hear and touch. Entertainment programs, TV dramas and movies will affect our subjective consciousness in various ways.

Zhen Zhen: many of the interactive programs should attract eyeballs as the first element, so some dress or language is normal. We believe that fashion is also a vulgar culture. It is new and old. It has its own development process. Therefore, it is natural for some popular programs to become some fashionable elements eventually.