Guo Hui Group Leads The Trend Of Basketball Fashion.

It is understood that after the remodeling and integration of the brand in 2011, the brand of CBA has been positioned in a brand new position: "professional basketball life", "basketball is the root, life is the type".

"CBA is not only a basketball game, but also a fashion lifestyle. CBA is not only a basketball brand, but also a sportsmanship dress brand." Guo Hui group president, Mr. Ding Kuo Si said, "Guo Hui CBA allows people who love sports to be unyielding in the face of difficulties and setbacks, and find a more positive side of life; let those who live will be positive, perseverance, and show a more athletic self. Finally through their unremitting efforts to win their own honor.

Mr. Ding Kuo Si, President of China FAW Group, will speak at the meeting.

In this new product conference, Guo Hui CBA brand strives to make basketball more life oriented, integrate basketball culture and life style into a whole, create new brand appeal of "discovering new self", and strive to create mainstream sports activities and clothing for the masses. Among them, the 1956 series is more representative of the classic and campus fashion. It inspired by the historical elements of China Basketball Association in 1956, and further excavated the historical and cultural connotation of basketball. It used the modern way to re interpret the retro elements and integrate into the urban life. It enjoyed the classic fashion and fully reflected the positive attitude of life advocated by the CBA brand, and was deeply praised by the guests.

"Guo Hui CBA not only attaches importance to brand building and development, but also pays more attention to product R & D and upgrading." According to Mr. Ding Guo, President of the Fujian spark industry innovation center of basketball shoes industry, which is set up by Guo Hui (China) Co., Ltd., there are four institutions, namely, the inspection center of Guo Hui (China) Limited, the quality control center of national bright (China) Co., Ltd., the biomechanics laboratory and the sports equipment and Technology Research Institute of the Chinese Basketball Association. It provides timely and accurate technical inspection for the products of Guo Hui CBA. It not only promotes the technological innovation and development of CBA brand, but also shortens the development cycle of new products, and makes the products more competitive in the market.

At the same time, China FAW (China) Co., Ltd. has also fully introduced EQC quality management target management, through the ISO-9001 international quality system certification of the national Fai full inspection production line, has the international first-class testing equipment and professional and technical personnel brand inspection center, check the quality of the product quality inspection team and so on, "Three Guarantees", for the state Fai product quality provides a strong backing.

In addition, Guo Hui (China) Co., Ltd. signed a contract with the academician of the Chinese Academy of engineering, established the first "academician expert workstation" in the Chinese sporting goods industry, further enhanced the product research capability and core competitiveness of the national bright (China) Limited company, and at the same time, promoted the scientific development and leaping development of CBA brand.

Looking forward to 2012, discover the new self. Guo Hui CBA will carefully develop the brand development strategy, lead the life trend with sports, life and young diversification, actively carry out the channel evolution through the strategy of Qian Qiang Town, expand the market boundaries, break through the past, forge ahead and create a new high forever.