Grasp The "Brand" And "Technology" Two "Sword" Children'S Shoes Industry Leaping Development

How to shorten this gap and realize the leaping development of children's shoes industry? The reporter interviewed director Xiao Zhong of the National Sports Bureau.

Pang Xiaozhong believes that market, capital and R & D are the three conditions for achieving leapfrog development.

Among them, children's shoes enterprises should pay more attention to R & D, and brand and technology content are two swords to open the market.

Reporter: do you think the market, capital and R & D are the three conditions to achieve the leaping development of children's shoes. So what is the relationship between the three conditions and which is the necessary condition?

Pang Xiaozhong: the three conditions of market, fund and R & D are not sequentially related, nor are they parallel relationships, but mutual movement relations.

Let's analyze what is the most concerned problem as a consumer. We take children's sports shoes as an example. Children care about brands. The spread of modern culture has a great impact on children. Parents are concerned about prices, styles, materials, functions, fit and hygiene. We summarize this market behavior as "brand and technology content" are controlling consumers. He is like two sharp swords to control the market. Our entrepreneurs should grasp the brand, grasp the technology, and hold the sword in your hands.

Reporter: in the development of children's shoes, where is the focus of R & D work of enterprises?

Pang Xiaozhong: we must be clear about the focus of technological research and development of sports shoes.

According to our cooperation with Nike company for many years, let us realize that the antonym of "idiom" is "cut foot fit", which is the foundation of our research and development.

If you want to be fit, you need to master your feet first.

So who can speak clearly about the data of Chinese children and adolescents' Sports foot type?

Besides, there are many differences between Chinese and western people. How much do we know about them? And how can the R & D personnel of shoes understand the anatomy, physiological structure and movement mechanics of feet? Can we choose materials according to their characteristics and make production processes?

Secondly, we also know that adolescents are at the stage of growth and development and are fond of sports.

The shock absorption, heel stability and the flexibility of the forefoot are closely related to the physical health and regular sports injuries.

For example, shoes with better heel stability are less likely to sprain the ankle during exercise.

To make enterprises "satisfied", these are the general scientific and technological work of international brand related products.

We believe that our enterprises have done all these jobs well, and understand where the focus of scientific research is, and the distance from international excellent enterprises will be shortened.

Reporter: in terms of shoe technology, how should enterprises carry out independent innovation?

Pang Xiaozhong: it's easier to talk independently than to do it.

But do not oppose independent innovation to traditional technology.

Others do not have, you have, others have, you refined, as long as continuous innovation, there will be harvest.

Independent innovation is not only a matter of scientists, it is related to everyone. It is neither complicated nor difficult. The key is to attach importance to it.

Independent innovation, we must do these things well: first, we need to get a lot of useful information on the Internet.

Secondly, we need to search and retrieve international inventions, including utility model patents.

Thirdly, we should collect and utilize public information resources.

Finally, we should be good at spending money, technology and manpower on the "blade" of independent innovation.

Facing the cruelty competition of the international and domestic sports industry, our enterprise should be aware that grasping the brand and independent innovation is the only way to realize the leapfrog development. As we play cards, Wang Zhua is in your hand, and there is no reason to win.