Shenzhen Home Furnishing Industry Development Summit Forum Analyzes The Trend Of Home Fashion Development

In May 12, 2012, China Textile Industry Press and Shantou fashion.

"China home furnishing industry development summit forum" hosted by Development Research Institute and China fashion magazine, and Shantou fashion.

The press conference of the Industrial Development Research Institute was held during the lingerie exhibition in China (Shenzhen).

The organizers invited well-known domestic fashion industry research experts to analyze the trend of home fashion development under the background of a harmonious society. The guests from home furnishings leading entrepreneurs, industry association leaders, well-known experts and scholars and other guests demonstrated the scene with everyone.

Entering the new stage of strategic pformation.

The leaders and experts present are: Yang Jizhao, vice president of China Textile Industry Federation, Secretary of the China Textile Press, Zong Jun, China.

Feng Dehu, vice president of the association, vice president and Secretary General of the China Fashion Designers Association, Zhang Qinghui, vice president of the Chinese Federation of Commerce, Qu Jing, Secretary General of the China Knitting Industry Association, Shen Yongfang, President of Shenzhen garment industry association, Liu Shijie, President of Shenzhen Garment Industry Association, Ma Qingxuan, President of Shantou fashion home clothing industry development research institute, deputy director general of China Fashion Magazine Association, China's leading fashion industry expert, international President Li Kai Luo, President of China Marketing Association, and President of Noah International Marketing Company attended the event.

At the forum, experts, with a large number of data and cases, reveal the trend of development centered on home fashion for our modern country with millennial cultural history. From the perspective of social, economic and cultural development, we should prove the arrival of the era of rapid development of China's home furnishing industry.

Experts have discussed how to increase the cultural design of the development environment of home clothing industry, and how to gather the fashion innovation force of the whole society, such as clothing design, brand planning, marketing innovation and industrial planning at home and abroad, make scientific plans for industrial development, and promote the issue of Shantou home clothes going to the world.

At the news conference, Shantou fashion home furnishing industry development research institute also made a detailed introduction to the three major activities of the Shenzhen to the media friends, and launched the future strategic initiatives of the Institute.

According to the organizer of the Shantou fashion home clothing industry development research institute, since the establishment of the Institute of home furnishings in the end of 2011, the research institute has led the creation of the China home furnishings design innovation competition, the "China home furnishings expert seminar" on the development of the home industry culture, the exploration of the "home furnishings brand development strategy forum" of the domestic clothing brand marketing business model, and the salon production of various home furnishings brands and the wisdom of the operators, and played an irreplaceable role in promoting the development of Shantou household clothing industry.

Shantou is China's first batch of reform and opening up special economic zones.

In the fierce market competition, Shantou textile and garment enterprises started from the processing of underwear products, studied the outstanding experience of the garment industry counterparts, imitated the fashionable image of the international brands, cut into the pulse of market demand, started from the traditional underwear, pajamas and bathrobes, and vigorously developed the household clothes as the main entry and exit Hall's living clothes, kitchen cooking costumes, gardening clothes in the garden, walking for a mile in the residential area, sportswear and so on, all kinds of family costumes that satisfy family emotional needs, maternity, breastwear, parentage and lovers' clothing, and so on, made the home dress business a thriving and vibrant fashion industry.

In the process of inheriting the traditional Chinese family culture and taking the family value orientation of "fashion, happiness, warmth, health and responsibility" as the starting point of innovation, the Shantou municipal government has led enterprises to vigorously develop the industrial characteristics with the core of home fashion dress design, development and production, making Shantou quickly become the most perfect and largest production base in China's home furnishing industry chain.

According to incomplete statistics: more than 2000 of the country's home furnishing enterprises, Shantou's professional production of household clothing enterprises accounted for 60%.

The home furnishing industrial cluster, located in two districts of Chaoyang and Chaonan, Shantou, has a complete industrial chain from spinning, weaving, printing and dyeing, to making garments, packaging, pportation and logistics.

The production of household clothing in Shantou not only accounts for 70% of the total domestic clothing production, but also accounts for more than 80% of the total sales of household clothing in the country.

In the national household clothing brand products, the number of famous brands of household clothes in Shantou ranks first in the same industry in the country, and famous brand products account for more than 75% of the total national total.

At present, 17 household clothing enterprises in Shantou have won the famous trademark of Guangdong province.

In the first "China's top ten home furnishing brands", Shantou's local brands occupy eight seats. In the second "China's ten major household clothing brands", Shantou's local brands monopolize seven seats.

Shantou Xia Shan town is awarded the title of "China's famous home clothes" by the China Textile Industry Association.

In 2011, the total output value of household clothing industry in Shantou increased by an average of 21%.

The virgin land to explore and explore the fashion and innovation problems of home furnishing industry, brand, product and consumer culture, together with the development of China's home apparel industry, to explore how to create a scientific industrial development culture, enhance the contribution rate of home clothes brand, and innovate the business mode of home clothes, and so on, and believe that the wisdom collision and communication of this forum will become a bright light for the development of China's household clothing industry. It will play a role in resolving the doubts and doubts of home furnishings brand operators and discuss the development of China's home furnishing industry, so as to promote the sustainable and healthy development of China's home furnishing industry, and focus on promoting the leading position and innovative development of Chinese household clothes in Shantou and Shantou. The industry leaders and experts expressed their views and discussed how to explore the home apparel market in China.

Therefore, as the sponsor of China's home furnishing industry development summit, it is hoped that through the brainstorming of the annual session, the direction and suggestions of the industry development will be gathered together, which will play a good guiding role for the development of China's home furnishing industry and the further development of the home furnishing industry base in Shantou.