Is Anti Season Sales Getting Worse?

In the summer shopping arcade, the jackets, winter boots and thermal underwear shops are set out in the season of snowy season, with colorful summer wear and sandals in the sale cars, and heating equipment with special signs in the spring electrical cabinet.

These anti season commodities have long been familiar to people.

But today's anti season sales no longer inspire people to buy so strongly.

The 100 questionnaire survey on anti season commodity sales survey showed that more than 90% of Hefei citizens think that the anti season sales are becoming more and more "cold", and the public shopping is gradually attributable to reason.

70% many people buy "occasionally" in 2004, then I ran to the mall and spent 80 yuan to buy a linen mat, which was exactly the same as the one used by grandma, but her bed spent more than 200 yuan in the summer.

Miss Tang still clearly remembers the taste of anti season shopping a few years ago. "At that time, it was very cost-effective to buy things in season. Later, they got used to it. Every year they wanted to sell Taobao from the off-season sale in the mall."

Now, as anti season sales have become the "required action" of many manufacturers and merchants, Miss Tang's anti season shopping enthusiasm has gradually cooled off. "Now that those off-season products are not so good and inexpensive, they are all casual looking, and are rarely bought again."

The same people in Hefei do not miss miss Tang alone. The survey results show, "did you buy anti season goods?"

In this problem, only 11% of the people who choose to buy often buy 73% of the people who choose to buy occasionally.

Among the 100 Hefei residents surveyed, they thought that the "anti season goods were more affordable and the prices were much lower than those of the regular season", accounting for less than 30% of the total number of people. More than 60% of the citizens thought they were "not worthwhile" or "not necessarily cost-effective, and they would choose", and nearly 10% of the citizens said they were "not clear about the situation".

Rational consumption has become the mainstream. The 100 Hefei residents surveyed said that only two people earn more than 5000 yuan a month, while the two citizens chose "household appliances" in the question of which type of anti season products you prefer.

According to the survey, 82% of the people earn less than 3000 yuan. Most of them choose the category of clothing that they tend to buy.

From the whole sample, 75% of the citizens tend to buy anti season goods, and only 20% of them choose to buy "daily necessities".

Ms. Hua said in an interview with reporters that she would not be tempted to sell against the season. "Although I am going to join in the off-season sales, I will join in the fun, but now I buy some products that I really need, and I will not blindly plan cheap and buy things that are of no practical value."

Ms. Hua feels that now the anti season marketing market is mixed up, but sometimes she wants to buy but feels uneasy.

In the course of the survey, only 8 citizens felt that the "off-season sales market is not bad." another 92 Hefei residents said that the anti season sales were getting colder in recent years.

The reason is that 41% of the citizens think that because of the improvement of living standard, people pay most attention to the price rather than the price. Besides, the competition is fierce now, and there are many discounts in the season.

Another 35% of the citizens think that because of the change of people's consumption concept and the rational consumption become the mainstream, 24% of the respondents believe that the quality of the anti season products is difficult to guarantee, and it is actually not cheap to look at the cheaper ones.

In addition, more than 60% of the respondents said they had experienced the difficulty of safeguarding the rights of anti season products, and hoped that the relevant departments would strengthen supervision.