A Brother And Sister In Taiwan Boldly Create A Brand To Expand Family Businesses

The brothers and sisters gradually sang the family together.

From behind the scenes to the stage.

For the new generation of Taiwanese businessmen joining the industrial pformation, both brother and sister are very confident.

Parents operate in Xiamen

The factory has a history of more than 10 years, and now Huang and Huang Kongyi are bold enough to start their own business again, and create their own clothing brand "MonnieChu (Mu Nizhu)" with their mother's name. They want to break through the limitations of the OEM factory and take a different road.

A few days ago, two brothers and sisters prepared for a long time.

The store finally opened its doors.

"Creating my own clothing brand is my mother's dream for many years. Now it seems that it is the same from Taipei to Xiamen."

Huang Ruoxu, a self-taught fashion designer, told reporters that at present, both siblings should take into account the business of factories and clothing stores at the same time. Despite the endless hardships, they are willing to realize the dream of the two generation.

The two generation, continue the brand concept.

Huang Ruoxu and Huang Kongyi grew up in Xiamen. They grew up from garments to toys.

Their parents, Huang Xuejian and Zhou Jinzhu, were OEM workers who came out of the clothing store in Taipei's west gate.

The couple were proficient in choosing cloth, playing board, making clothes and trading, and once created the "USE" brand in Taiwan department store, but only lasted for 3 years.

12 years ago, they moved to Xiamen to open a garment factory in Tongan, and now they are 7 foundry workers in Taiwan.

According to Huang Xuejian, at the beginning, the labor cost of the mainland was low, and they went on the high priced boutique clothing, making it more difficult. Compared with the mainland manufacturers, they were highly competitive. After the clothing sold back to Taiwan, the profit could reach up to 4.

However, as mainland wages rise, Taiwan manufacturers lower prices. "Now 1 of gross profit is good."

Therefore, like many Taiwanese manufacturers, they also begin to face the pformation and upgrading of enterprises.

Since 2008, the couple have moved to create their own brand ideas, but they know that although this road is not easy to go, it is the only way out.

Perhaps we have seen too many failures, and they will tread every step in fear and fear.

The main burden of taking this new road falls on Huang Ruoxu and Huang Kongyi who have already grown up.

Huang Ruoxu said that despite the early commitment to OEM, his parents always had a "brand concept" and always put the product quality first.

As a result, she believes that the brand road has long gone, and today's work is just "tangible".

Rely on factories, free to design.

Huang Ruoxu, a graduate of Jimei University in China World Trade Center, was very interested in women's costume design since she was young. After deciding to inherit her parents' career, she began to use her spare time to learn costume design and master the various processes of garment production.

Huang Ruoxu, who was soaked in a garment factory since his childhood, is more sensitive to fashion and fashion than most people.

When she was still studying in University in 2007, she set up a fashion design studio with her friends.

"The impression of mainland students is that they wear new clothes every day and think that my family is very rich.

I don't know what else is in my family.

Huang Ruoxu told reporters that although she had never read the school of designer clothing, her parents' clothing factory was the best school. From the teachers' bodies of each garment making process, she also had the idea of factory management, which she learned more than any other school.

"Making a brand with a mother's name is a dream of my mother on the one hand. On the other hand, my mother teaches us a lot."

Opening a shop can not compare with the size of a factory, but Huang Ruoxu feels that he has gained a bigger stage: "designing works for customers in garment factories will often not be used for consideration of costs, and there will be much more room for free design for their own brands."

Brother and sister join hands to compete for domestic demand market.

Huang Ruoxu is responsible for product design and launch, while brother Huang Kongyi is responsible for exhibition business and distribution.

"We fight almost every day!" Huang Ruoxu told reporters with a smile. Although she and her brother were divided, the elder brother often gave himself "brakes". "If some designs are too complicated and the cost is high, they will be scolded."

For the first time, they launched more than 130 original women's clothing.

Huang Kongyi said that the manufacture of garments and the self made brand garments are two different concepts. Only the style design, accessories, cloth, production and so on, plus the shop rental operating expenses, "we dare not calculate how much money has been invested in the early stage."

But Huang Ruoxu said that she had confidence in her design works. Every year, two products, spring, summer, autumn and winter, were fixed, and each class was divided into 4 to 5 batches.

Since last year, Huang Kongyi opened the Taobao network in mainland China, and the sale of "MNI" has been gradually opened, and consumers have responded well.

When the brothers and sisters sang together, they gradually pushed the garment enterprises to the front of the stage.

For the new generation of Taiwanese businessmen to join the industrial pformation, both brothers and sisters are very confident.

In Huang Ruoxu's view, a garment factory can be more flexible in terms of quality or clothing delivery.

In addition, the mainland will continue to expand domestic demand to support economic growth during the "12th Five-Year" period.