Jingdong Mall Vigorously Develops The Female User Market, "Clothing City" High Profile Debut

In May 18th,

The "brand direct selling" channel will be officially revised to "

"

The new online channel mainly promotes fashion, shoes, luggage and accessories fashion. The page design is very fashionable. It is considered an important step for Jingdong shopping mall to develop female user market and create "Asian fashion new coordinates".

The new "clothing city" channel will be closer to the overall design.

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The home page uses the wheel broadcast chart, has the visual impact very much.

The concept of store on the page will also be strengthened, presenting many shops' entrance.

The whole "clothing city" is divided into 10 categories: Women's wear, men's wear, underwear, women's shoes and so on.

For users, its capacity has been equivalent to a giant Shopping Mall, and shopping experience is refreshing.

It is understood that in order to cooperate with the "clothing city" on the line, Jingdong mall has also jointly launched thousands of clothing brands to launch a 10 day "240 hours, seconds, seconds, province" promotional activities.

From 18 to 27 May, thousands of brands such as JACK&JONES, CABBEEN, Qipai, GXG, Adam, Jiangnan Buyi and Adidas will participate in the 50 percent off top sales promotion campaign to target consumers of different ages.

During the event, the "clothing city" will also start 1000 new summer products per day.

Jingdong mall official said: "before, Jingdong mall has been through the POP open platform to absorb many clothing brands to enter, in the whole operation process, we found that the clothing category performance is very eye-catching.

Judging from some data and trends, we can see that in the future there will be greater potential for us to dig.

Jingdong fashion city is committed to building a new Asian fashion. It not only brings together more clothing brands, but also provides our customers with a platform for buying, matching suggestions and trends.

Jingdong mall, which relies on 3C products, has become China's largest market.

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According to the latest data released by AI, this year, Jingdong mall ranks first in the field of Q1 autonomous B2C, with a market share of 50.1%, occupying half of the market.

The Jingdong's "clothing city", which is mainly female users, is undoubtedly an important force for Jingdong mall to conquer the "half sky" market.