What Kind Of Clothes Do Men Like Best Nowadays?

For a long time, there is an inherent impression that British men do not like fashion, dress up and wear anything like a local "geography teacher".

A LBAM and so on.

The rise has broken this "Prejudice".

They take the traditional design as the foundation, plus the unique details processing and embellishment, and create a new "British style".

After years of neglect, the British fashion industry is reviving hope.

With joy, people's biggest feeling is that even if they dress like a "geography teacher", they can also become "fashions".

A new generation of men's wear: steady and creative

James Sean, one of the two founders of the British men's wear brand A LBAM, likes to climb mountains.

In his schooldays, he spent 4 hours climbing mountains every day.

Now, he just passed away, and put his home in the "peak area" of the mountain area which is several hours away from London.

He said it was "one of the best climbing spots in the world".

Every time he reached the high point, he would shout out the aphorisms about climbing, such as "fit in line", "light travel" and "light travel trip".

And this, in his view, is also true.

The source of brand design inspiration.

When you enter A LBAM store, the most eye-catching is not how fashionable or high price the clothing is, but all the design is all practical.

For example, fishermen's hooded windbreaker, hiking pants, snowsuit and zipper waistcoat with multiple pockets are all armed, like soldiers from Bagram Air Base in Afghanistan.

It is this design style that has made A LBAM thriving.

In the industry, the design of A LBAM is very popular, and customers are in hot pursuit.

Since the opening of the first store 4 and a half years ago, Sean and partner Alastair Lei have opened 4 stores in central London, and their business expansion is entirely dependent on their own strength, without the help of other investment institutions or bank loans.

Over the past 5 years, in addition to A LBAM, there are also several other men's clothing brands in the United Kingdom, such as the semi idyllic Folk brand and the designer Oliver Spencer's tweed dress.

Spencer won last year's British Fashion Award for best men's wear design.

The above fashion has a common feature: although it is not an excellent brand, it is by no means a poor quality product that is not durable.

They are exquisite in workmanship, detail oriented, gentle in color, and traditional in design. Yet they are unique and creative.

It was ridiculed that it was very suitable for visiting your father-in-law's mother-in-law.

The most important and worthy of the British pride is that they are pure "made in England".

Fashion exists in details. What should be purchased should have enough connotation.

Joe Pickering's dressing sense is quite typical among contemporary British men.

He was just over 30 years old. He was an employee of Penguin Book Company. He kept a moustache beard and wore a pair of horny glasses. He liked wearing leather shoes.

He admitted that he sometimes missed the meeting because he picked out his clothes.

Looking at Pickering's purchase of clothes, he can find a problem that puzzles retailers for decades. The answer is: what kind of clothes do men need? Take Pickering as an example, the answer is clear: fashion is in detail.

Pickering is very fussy about the lining and button eyes of his shirt, and believes that socks make the whole set more attractive.

John Lewis, a department store chain, confirms Pickering's view.

"We clearly realize that people want men to wear less business elements," he said in a press release.

Our customers are becoming more and more interested in the authenticity of products and the source of materials.

In other words, if the purchase is sufficiently connotations, the man is willing to spend more time on it.

Take A LBAM as an example, you can see this from its product description: "the UK is hand-made, and the leather is soaked and processed by plant juice.

With a copper buckle loop and a leather belt, hand stitching is used. After a long period of use, the A LBAM logo will naturally disappear.

Please note that this is a description of the most common leather belt.

Imagine, if it is a dress that is more complex and elaborate in design and work, what a great masterpiece it will describe.

Less care about brand, more emphasis on style.

The rise of a series of brands such as A LBAM marks a change in the taste of British men's fashion.

In the early 90s of the last century, when a 35 year old British man wanted to seriously consider buying a dress, he would probably choose expensive Italy brand clothing GUCCI or Prada.

"Ten years ago, men in Britain paid more attention to brand rather than style.

What they need is a big label on their T-shirt, "said Sara Peters, a former menswear buyer who is now an analyst for data monitoring in a business research institution." now, on the contrary, British men do not pay much attention to brand and care about style. "

Mintel market research firm data show that the annual sales of men's clothing in the UK are 9 billion 800 million, while the annual sales of women's clothing is 19 billion 400 million.

Despite the huge gap between them, men's wear sales have increased rapidly over the past 10 years and are expected to outstrip other clothing in the next 5 years.

Why do British men suddenly care about their image? Fashion marketing expert Casey Bakewell thinks there are two reasons.

One is the result of a long process of change: the traditional dominance of men in education and employment is constantly threatened by women; the two is the recent change: in the past ten years, housing prices have risen two times in the UK, and young people have been unable to buy the first housing, so they have used extra cash on hand to buy clothes.

The appearance of "geography teacher" makes people look more manly.

To dress up like your father is to make people feel secure, "Bakewell said." ironically, young people are dressed like that, and their dad is wearing rugby shirts.

More and more men are willing to spend money on images.

Many people wonder how long this fashion trend can last. Anyway, the fact is that more and more British men are willing to spend money on their own image.

This situation can not help but reminiscent of the new development of the British restaurant industry.

For centuries, the British restaurant industry has been poor in reputation.

Some people joked that eating in Britain is like mixing a lot of carbohydrates together.

Because French cuisine and Italian cuisine are so famous, the British have to temporarily review Latin related to food and drink before going out to a restaurant.

But since the 80s of last century, the situation has begun to change.

With the emergence of many exotic restaurants in the suburb of London, the catering tastes and habits of the world have gradually fused with the local, and the British restaurant industry, which has been criticized, has been improving.

Nowadays, British cuisine has also entered the elegant hall, and is leading fashion.

The popularity of the "geography teacher" dressing style marks the same thing happening in the fashion industry.

"30 year old men who like fashion will not lose interest in clothes at the age of 50," said analyst Peters. "They will always be choosy customers."

Moreover, the younger generation will follow suit immediately.

Thomas Mario, 21, is a college student and now works in Oliver Spencer London flagship store.

He said, "men's clothing buys quality.

Spend one hundred or two hundred pounds on a pair of leather boots or a coat. You can understand that you can wear it for many years.

But next season, you can't help adding new clothes. "

His teenage brother is more fashionable.

"When I get home, he often comes up with one.

Ask me, 'what do you think?' and I often exclaim, 'where did you get such a good thing?'

Tom paudley, the 24 year old flagship store manager, said: "a few years ago, it would be very abrupt to ask someone else's shirt where he bought it, and he would find you very funny.

But now, it's natural for people of my age to care about their image.