"NBA" Is Coming To China. Let'S Look At It.

Beijing - NBA (micro-blog) China recently announced new 2012

Licensed products will be fully landed in the Chinese market.

The new products cover 30 NBA teams, including Adidas's simulated jerseys and T-shirts, NBA series children's casual wear shoes produced by doctor frog, NBA series casual wear produced by fans, digital products, sports accessories and all kinds of commemorative limited edition collection products.

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The new products will be listed on NBA's official online store this month (nbastore.cn). The first products will include T-shirts, bracelets, cell phone shells and mouse pads.

NBA official sportswear supplier Adidas has started selling Jeremy Lin (micro-blog) Limited Edition T-shirt, and last season's MVP, Chicago bulls Derrick Rose (micro-blog), Orlando magic Dwight Howard, Losangeles Lakers Kobe Bryant, Miami Heat team Lebron James and other stars as the main sportswear.

The above products are sold in 58 stores in Adidas, Beijing, Shanghai, Nanjing, Shenyang, Chengdu, Guangzhou and Wuhan.

NBA official licensed products are sold in the Chinese market through Adidas stores, doctoral frogs, children's wear shops, NBA nbastore.cn and www.vancl.com.

Every licensed product is equipped with holographic anti-counterfeiting labels or labelling. Consumers should identify counterfeit labels and guard against counterfeiting.

NBA China NBA China was founded in January 2008, mainly manages NBA related business in Greater China.

Prior to that, NBA set up the first office in Greater China in Hongkong in 1992.

The cooperation and communication between NBA and Chinese basketball industry originated from decades ago, including the first invitation of the Chinese national team to the United States in 1985.

At present, NBA and China's numerous national and local television and digital media alliance, including cooperation with NBA for more than 20 years, to the national broadcast of NBA events CCTV.

The League hosts hundreds of grassroots basketball activities and community activities every year, and has established a market partnership with many local and international enterprises.

NBA China is headquartered in Beijing, and has more than 100 employees in Beijing, Shanghai, Hongkong and Taipei.

In China, 300 million people like basketball, and over 500 NBA licensed goods can be purchased on physical stores and NBAStore.cn.

In 2004, NBA became the first American Professional Sports Union to hold events in China. Since then, in 2007 to 2010 four years, NBA again brought the pre season race to China and set off a new round of NBA tide.