Small And Medium Shoe Enterprises Are Trapped Inside And Outside, And The Appreciation Of The Renminbi Accelerates The "Collapse Tide".

With the currency war becoming more and more popular in the media, the issue of exchange rate has long been the topic of "common people" that people often discuss after dinner.

After the financial crisis, international trade barriers against China were not intermittent. In the "fourth round of China US Strategic Economic Forum", the United States frequently put pressure on the renminbi, saying that because the renminbi was "seriously underestimated", China had an unfair competitive advantage in international trade, resulting in a huge deficit in the US trade with China. Therefore, it was required to retaliate against China by imposing countervailing duties and other forms of sanctions.

Appreciation.

At present,

The cost of raw materials and labor costs continued to operate at a high level, and the exchange rate of RMB against the US dollar continued to rise, pushing the comprehensive operation cost of China's shoe enterprises to climb rapidly, and the profits of enterprises were continuously compressed.

At the same time, protectionism in the international market is on the rise again. The European and American markets are constantly improving their technical barriers. Some emerging market countries also frequently trade protectionist measures, and the threshold for footwear exports is further uplifted.

China's shoe enterprises are trapped inside and outside the double extrusion, footwear exports have bid farewell to the sustained growth trend in recent years, customs data show that in 1-2 months, China's total export shoes 1 billion 460 million pairs, a year-on-year reduction of 13.8%.

At present, there are many shoe enterprises in China mainly in the foreign trade market. In the past two years, due to the appreciation of the renminbi and other reasons, our main foreign trade oriented shoe companies have frequently reduced orders and reduced profits.

In 2012, the export volume of China's footwear industry dropped by 5.3% compared with the same period last year.

It is understood that the head of a shoe industry in Jinjiang said that the appreciation of RMB has been growing faster and faster, and the price level has been constantly improving. Enterprises are experiencing unprecedented pressure.

One side is the loss of enterprise orders, while the other is the rising cost, which has seriously led to a sharp decline in profit margins.

Faced with the severe situation of the whole export situation, many shoemaking factories have taken the initiative to raise the wages of workers, and the momentum of raw materials has been more vigorous than before.

In Chen Dai Town, Jinjiang, there is the largest shoe material market in the country. Faced with the sudden attack on the export situation, many dealers complain that the days are bad and sales volume is shrinking.

Some enterprises have orders but can not recruit people, and some enterprises have a sharp reduction in orders.

According to the survey, most small and medium enterprises belong to the OEM processing enterprises. The technology is relatively backward, and the market competitiveness is weak. Most enterprises are unable to finish the original orders, and now the orders have been greatly reduced. Even some enterprises are facing a shutdown because they do not have enough orders.

In addition, influenced by the appreciation of the RMB, the profit space of small and medium enterprises is continuously compressed, the price of raw materials is rising, the cost of processing is increasing, and the pressure of enterprise survival is huge.

"In the future, the pressure on outward oriented enterprises will be even greater."

According to the current export situation, Mr. Xu, who specializes in shoes trade, thinks that the rising cost of raw materials has led to the rise of labor costs in 2012, which has restricted the development of enterprises.

However, under the current economic situation, shoe manufacturers should exploit the market with high quality products.

It is reported that many visionary foreign trade shoe and clothing enterprises have been preparing for the rainy day in hardware and software, making use of the opportunity of RMB appreciation to carry out equipment upgrading and upgrading, so as to reduce costs and improve production capacity and product quality.

Therefore, in the melodies of price increases, mergers and acquisitions and integration, the shoe industry brand will follow the trend and explore new markets from the development of enterprises themselves.

Big brands need to have a better understanding of the market, further consolidate their brand, and set up distinct brand flags. Small brands need to continue to promote the brand and the strategic layout with a point to point.