Exclusive Interview With Shanghai Fashion Lingerie Organizer

Ms. Feng shared the latest enthusiasm with us.

In this year's October international fashion lingerie exhibition in Shanghai, Miss Feng has revealed her thoughts to us without any stingy remarks. A great picture of the fashion festival seems to be in front of her speech.

In the afternoon of sunshine, I met Miss Marie, the project director of the Shanghai international fashion lingerie exhibition, who was very enthusiastic to share with us the latest developments in the underwear market. The author could not wait to find out the plan for the October Shanghai international fashion lingerie exhibition. Ms. Feng gave us her thoughts without stingy and generous.

Reporter: after seven years of accumulation, what are the breakthroughs and highlights of this year's Shanghai international fashion lingerie exhibition?

M: the word "8" has an extraordinary meaning for Chinese people.

In China, it has been developing for eighth years, and has achieved great success in raw materials and international brands. At the same time, Rovit has also accumulated rich experience in cooperation with China and even Asia.

With the auspiciousness and momentum of "8", we will also give the eighth Shanghai international fashion underwear exhibition a more profound definition. It is no longer just a simple two day display. It is also an international feast that includes crowd publishing, fashion communication and cutting-edge information sharing.

Such events are held in Paris, New York, Las Vegas and Shanghai, while Shanghai is the only stop in Asia.

Through this international positioning event, the brand not only promotes brand effectively, but also helps enhance brand image in retail, channel and terminal, and establishes its own international communication circle. Therefore, China's brand should make full use of this stage to show its own image and brand culture.

Reporter: I am looking forward to your new definition of the exhibition. Is it convenient to disclose the specific contents?

M: we are committed to create a colorful industrial environment for China, and encourage all Chinese brands to build brand awareness and enhance their design capabilities.

Therefore, in the autumn of October, we will present the concept of "underwear week of Shanghai".

Reporter: I'm really looking forward to it. Many of them are new additions and activities this year.

What are the main visitors? Not just for industry people?

M: good question! This year's exhibition will bring important department store retailers, agents, franchisees and media in China's ten major cities. In addition, through our offices in other parts of Asia, we will help overseas brands to go abroad in Hongkong, Singapore, Korea, Japan and Taiwan.

At the same time, we focus on the experts who are puzzled by the current terminal consumption, such as the guidance of the trend of the department store and the dilemma of the same phenomenon, and the research and guidance for the display and layout of terminal retail.

We are very willing to help more Chinese underwear retailing industry, share our valuable experience and information, and jointly promote the development of Chinese underwear.

Reporter: this year, Curvexpo has fully acquired the position of the leader of the global underwear exhibition.

What strategic adjustments will Shanghai Expo have in integrating global resources?

M: your news is very smart! In April 11th, the European group bought the sole professional in North America.

It also means that we have our own exhibitions on the three most important continents in the world.

This also confirms the firm's strength and strength of the global strategy.

The good news is that more than 10 swimsuit brands from Columbia will take part in the Shanghai international fashion lingerie exhibition.

The South American brand's long planned Chinese market has been opened. In addition, all participating brands will appear in the booth of the exclusive Shanghai international fashion lingerie exhibition in New York and Las Vegas Curvexpo exhibition. This is a great opportunity to display Chinese brands to American exhibitors, retailers and department stores.

Reporter: Shanghai international fashion underwear exhibition in July Mode City set up its own exhibition area, which is a great significance and impact on the October exhibition and its exhibitors?

M: This is an excellent opportunity to show China's brand image and quality to the world's most high-end exhibitors and spectators. Many foreigners do not understand Chinese brands. We have an obligation to let foreign audiences understand and pay attention to them.

For a single brand, the meaning is even more extraordinary. We will set up a gallery in the exhibition hall of Shanghai international fashion underwear exhibition to present the best buyers in the world in the most international way. At the same time, we will conduct a questionnaire survey on the brand, send buyers' information directly to the brand. In addition, the wonderful performance of Chinese brands in the international show will be continuously watched and the media will be exposed for several months.

Through the booth of Shanghai international fashion underwear Exhibition on Mode City, Chinese brand will establish its own international leader image in the country, and shout the voice of Chinese brand in the world.

During the nearly 2 hours of conversation, the author deeply felt that the change of the European market to the Chinese market and the upcoming international fashion lingerie exhibition in Shanghai are not only a slogan, but also a change from the heart. With the strong development of the underwear industry, ordinary exhibitions can no longer show the connotation of the underwear brand enterprises.

They need a wider, higher and more unexpected display platform. The European Group is willing to make every effort to build a professional and high-end international stage for China and international brands by providing 50 years of accumulated experience and connections, providing services and help for brands at different times, and working hard to create a communication circle for exclusive global underwear industry.