First Tier Brand Distribution Of Guangzhou City Analysis Of Luxury Market Development

The first-line brand is located in the whole city of Guangzhou, which has made the Guangzhou economic and Trade Commission recently announced bravely: Guangzhou bid farewell to the "luxury desert", and Commerce has entered the high-end stage, and the Millennium merchants have realized the magnificent turn from traditional to modern.

When it comes to luxury consumption, CB Richard Ellis is the latest publishers.

According to the survey, Hongkong ranks first in the world in the third years of luxury city rankings.

Globally, 86% luxury brand retailers have chosen to enter Hongkong because of their attractive business environment.

As the top area of global luxury consumption, 80% of the products in the luxury industry can be purchased in Hongkong.

Today we talk luxuriously about luxury goods.

First of all, discuss what luxury is.

In the eyes of our generation, there are different luxuries in different times.

Luxury goods before the reform and opening up are now common products.

For example, the golden pen -- now it's good old, iridium made of nib, and glasses are also gilded.

Then, of course, cameras, televisions, refrigerators...

I say this is based on the fact that until the late 80s of last century, the eight pieces of public holidays allowed by the public to go abroad were allowed to be brought back tax-free, which was a luxury for ordinary people.

For Chinese people, luxury goods are quite numerous nowadays.

Yachts are luxury goods. China is becoming the largest yacht manufacturer and the largest yacht market in the world.

Aircraft are also luxury goods, but there are also 4S stores, which are said to sell more than a dozen aircraft.

Of course, luxury cars are also luxuries. The central cities can not see pandas on the roads, but there is absolutely the opportunity to see luxury cars with over 10 million cars. But these are super top classes. What we are talking about today is those one hundred thousand watches, one hundred and eighty thousand and one bags.

Why was Guangzhou once called "

The desert? It must have been poor.

The problem of the poor is food, not luxury.

Why didn't you get rid of this hat after being poor? I think it's because the time is not long enough.

Of course, this is just one of the reasons, not all of them.

Hongkong is not everyone millionaire. Why can it be ranked first in the world in the three year of luxury consumption list? Because Hongkong is an international metropolis worthy of the name, because Hongkong is a free port.

However, I dare say that the vast majority of luxuries bought in Hongkong are not local people in Hongkong, while the vast majority of luxuries in Guangzhou are locals.

It has been reported that G U CCI salesperson said that customers are mostly local residents, and people from two or three cities like Zhanjiang and Zhuhai will also drive their own cars to shop.

Only locals can not afford the market size of luxury goods.

The population of Guangzhou is 16 million (one is 17 million, no one knows who it is), and the population of Hongkong is only 7 million.

Hongkong's luxury market is the world's largest, and Guangzhou has just stepped out of the edge of the luxury desert.

It can be seen that the size of the local population has nothing to do with the scale of the luxury market. The key is the status and influence of the city in the region or internationally.

In other words, the more "foreigners" in luxury goods market and the more foreigners, the more prosperous the market will be.

When Hongkong people drove to Guangzhou to buy luxury goods, Guangzhou's luxury market even matured.

But this is impossible.

How much does a bottle of perfume cost in Hongkong? How much does it cost in Guangzhou? The tax on inland luxury goods is too heavy! There are plenty of rich people in China now. Just as the goose can stretch out their necks when they see vegetables, the rich are doing everything they can to get luxuries, but they have gone to Europe, the United States and even South Korea to buy luxuries.

It is not luxury, but luxury goods in the mainland because taxes are too expensive.

In such a general environment, the development of Guangzhou's luxury market can not be independent.

Is Guangzhou's luxury market good for the poor?

Salesperson, escort, cashier...

There is also a chain of related industries, whether Guangzhou is determined to become an international metropolis or a super metropolis. As a high-end luxury market, the sooner the sooner the better, the more mature the better.

This is the same for the rich and the poor.

Now that we talk about luxury goods, the topic of Shanzhai can not be avoided.

Tens of dollars in front of the world table, Liuhua Road, a hotel inside the stalls sold dozens of yuan.

Is it time to clean up? You can't just do a good job in the luxury market in Guangzhou, but on the other hand, let Guangzhou become a city where millions of people are streaming around.

I once heard a successful lady say that you must never take LV in any handbag. Even if you buy it in Paris, people will only regard it as a 38 yuan cottage. Have you not seen aunt Lou, our building sweeping the floor?