Science And Micro Film Marketing Tianlun Tian To Create Outdoor Brand

Aiming at popularizing outdoor knowledge and promoting the development of outdoor sports in China, Tianlun outdoor joint 8264 outdoor information network and Tsinghua University mountaineering team have created the first popular science micro film in China's outdoor industry. "Tang Seng's outdoor mountaineering chapter" has completed the whole film editing recently, and has entered the appraisal stage, and is expected to start in outdoor information network 8264 in May 23rd.

According to the introduction, "Tang Seng said the outdoor mountaineering chapter" is a fusion of outdoor mountaineering history, outdoor climbing knowledge and other content, and by animation means, through humorous and witty way to perform, the first in the outdoor industry launched popular science type micro film.

Through adaptation to some of the plots of the journey to the west, the play incorporates a lot of outdoor mountaineering knowledge, and has the double ornamental effects of knowledge and entertainment.

Through the familiar characters and stories, the audience can enjoy the whole movie in a relaxed and pleasant atmosphere, and greatly increase outdoor climbing knowledge.

In addition to introducing the history of mountaineering in detail, the outdoor mountaineering equipment was also introduced.

Outdoor sports are a group of group events held in natural fields.

These include mountaineering, rock climbing, cliff downhill, field camping, picnic, orienteering, stream exploration and other projects. Most outdoor recreation activities are adventurable, belonging to extreme and sub extreme sports, which are very challenging and stimulating.

With the improvement of living standards and the enthusiasm for outdoor environment, more and more people are taking part in outdoor sports. This can not only relieve the pressure of work at ordinary times, but also be closer to nature and challenge themselves.

"However, outdoor sports are different from other simple sports. Because of the special geography and environment, outdoor enthusiasts need to have a good understanding of outdoor sports.

For example, in terms of equipment, tents, assault clothing, mountaineering shoes, stoves and so on are indispensable. Good equipment can not only protect itself, but also save your strength and easily go into battle.

Apart from outdoor equipment, we need to know some basic precautions and first aid measures to deal with the special situations in outdoor activities.

As a matter of fact, the outdoor sports in China have been developing for more than ten years, and the size of the donkey team is also growing. However, due to the lack of popular science knowledge in outdoor sports, most outdoor sports enthusiasts' professional knowledge and self-protection consciousness are still quite lacking, so there are many tragedies.

As a pioneer of China's outdoor industry, Tianlun gathered the elite production team to build the industry's first popular science micro film, hoping to popularize the outdoor culture with the power of science popularization, and also promote the development and maturity of the outdoor industry.

At present, micro film as a new form of media communication has been welcomed by more and more enterprises and brands. They hope to create brand and product communication through the creation of their own brand related micro film and micro video, and through the universality and interaction of the network, so as to achieve the effect of being recognized by consumers.

"Microfilm, because of its strong storytelling and interaction, can be pmitted through social media such as micro-blog, video websites and social networking sites. The audience can also pmit and share them while watching and watching, so as to achieve the effect of rapid proliferation and become a weapon for many enterprises to spread and promote."

Internet industry veteran said