"Fast Fashion", "The Hope Tree" Is A Thanksgiving Society.

In May 17th, the famous "fast fashion" clothing brand, "the hope tree", was filmed by the charity movie, "the hope tree".

According to our understanding, "hope tree" is a charity theme micro film which is taken by the 10th anniversary celebrations at the time of enterprise's "thanksgiving" as the keynote and "student assistance and teaching" as the core content.

Before the release of the micro film, it has attracted wide attention from all walks of life. After more than one day after the video websites were launched, the number of hits has been nearly one hundred thousand. Netizens have commented and forwarded them in various forums and micro-blog, and praised and supported the "big love".

"Hope tree" is based on the true story of Liu Yin, a teacher of rural education. Liu Yin's kindness and love in selling "song to buy meat" on "China's Got Talent" stage left a deep impression on me and the national audience.

Ding Hui, chairman of the group, said, "shoot and promote the micro movie hope tree" is the hope that through the convenient and fast dissemination form of micro films, the real situation and changes of children in Dala Ba primary school in Lijiang, Yunnan can make more people have a more intuitive understanding of the educational cause and supporting education in poor mountainous areas in China.

At the same time, the spirit of "great love" and "thanksgiving" culture are pferred to all sectors of society, calling for more people to pay attention to and participate in teaching and learning.

Ten years of development of "thanksgiving" counterparts

"Hope tree" is a charity theme micro film that was captured by the "thanksgiving" as the keynote on the occasion of the 10th anniversary celebration of the enterprise.

"Gratitude" is the core value of the enterprise. In the ten years of rapid development, it has not forgotten the social responsibility, and attaches great importance to public welfare and philanthropy, especially in the field of student aid.

Ding Hui said.

It is understood that in 2006, he set up an internal mutual aid mechanism, "the noble fund". In January 2011, he applied for the establishment of a special charitable fund under the Quanzhou Charity Federation, and the "noble fund of love" was upgraded to the Quanzhou Charity Federation's noble fund.

The fund has been actively concerned about and supported public welfare and philanthropy.

"Support for education" has always been the focus of the charity fund, "Ding Hui said." in 2011 alone, the charity donated 3 million yuan to the special education school in Jinjiang to improve the teaching conditions of the school, to donate 200 thousand yuan to set up the social service education fund in China, and to donate 100 thousand yuan to the establishment of the China Youth Development Fund. It donated 110 thousand yuan to tailor the windbreak, rain, heat, and breathable clothes for the children in poverty-stricken areas such as Gansu, Sichuan and Guizhou, and to donate 150 thousand yuan to provide assistance to 100 poor students in Jingyuan County, the Ningxia Hui Autonomous Region.

This year, the noble charitable fund plans to donate millions to Jinjiang's Spring Bud program to help Jinjiang's poor girls continue to complete their studies. During the filming of the microfilm, the new charity donated funds to build a new dining hall in Dala dam primary school.

As a well-known clothing brand in China, many good deeds have been praised and supported by all sectors of society.

The micro film "hope tree" on the line, but also shows that the noble charitable fund is committed to supporting China's "student support" charity work direction.

It has been learned that the film will continue to focus on and support public welfare and philanthropy.

Many netizens, after watching the hope tree, have contacted the noble fund, expressing their willingness to donate money and hope that the noble fund will pass on their love to needy children who need help.