Houjie Finished Shoes Sales In 2012 Strive To Exceed 40 Billion Yuan

By the end of this year,

We will strive to achieve 420 million pairs of finished shoes, with annual sales exceeding 40 billion yuan.

At the same time, Houjie will strive to introduce 5 world brands and 10 domestic brand enterprises to cooperate with Houjie town shoe enterprises, so as to achieve the establishment of 30 headquarter footwear companies.

As one of the three leading industries in Houjie Town, the industry has developed rapidly for nearly 30 years. Houjie town now has 432 shoe manufacturing enterprises, employing about 100 thousand people, with a total investment of US $420 million, of which 2 have been awarded "national high-tech enterprises".

There are 8 professional shoe material markets and finished shoe trading markets, including Hongyun, Nanfeng, Hao pan, Yuan long, and universal.

The huge cluster size has attracted great attraction. At present, there are more than 800 traders and purchasers in the thick street, and more than 5000 foreign trade workers, such as the United States, Brazil and Japan, are engaged in shoe processing, trade and procurement.

In the next 5 years, Houjie Town will arrange a special fund of 100 million yuan for scientific and technological innovation, and further increase its support to enterprises, so as to realize the number of headquarter enterprises, the size of leading backbone enterprises and the scale of industrial output, all of which will support the advanced development of "shoe industry cluster".

It is understood that Houjie Town will focus on promoting the development and upgrading of shoe industry, upgrading technology, upgrading equipment and upgrading management. By implementing the "six major projects", we will push forward the development of the industry cluster of Houjie shoe industry to industrial scale, product quality and high-end brand.

According to Houjie Town's plan, by the end of 2016, the annual output and sales of finished shoes in the town were 600 million pairs and 50 billion yuan respectively.

Houjie also plans to set up the "Dongguan shoe brand alliance" in the year, and complete the 2 public platforms such as "Dongguan shoe innovation center" and "International Footwear Designer Club" by 2013.

Next, Houjie Town will focus on guiding enterprises to upgrade their chains by upgrading their capability of independent innovation, so as to pform from OEM to ODM or OBM, and strive to successfully develop 3 shoe enterprises to become listed companies or listed reserve enterprises in five years, and the "billion yuan" business has developed from 30 in 2011 to 10.