Wan Kang Costumes: Join Hands With Wiseuc To Create A Four In One Brand Strategy.

The pursuit of beauty is inherent in human nature. Since the reform and opening up, China has gradually integrated with the world. clothing Tremendous changes have taken place in the industry. From simple, single to varied, personalized clothing design, to add a beautiful landscape for the world. The most obvious and fastest development is the women's clothing industry, naughty small broken flowers, charming lace, soft pink, pure nude color, medium and black, hot in 80s, Navy elements, refurbishing printing, with different styles of costumes, so that the beauty of women come to the colorful spring.

With the further growth of domestic garment industry demand, large and small garment enterprises are growing up like mushrooms. At present, the domestic garment industry has shown three trends:

　　 1, industry concentration is high.

China's clothing industry cluster is mainly distributed in the southeast coastal areas of Guangdong, Fujian, Zhejiang, Jiangsu, Shandong and other places, leading to further competition in the garment industry, and the further increase of production and publicity costs.

　　 2, small and medium-sized enterprises occupy the main body.

The number of garment enterprises in China is huge, but there are few large enterprises with certain market influence. Many small and medium-sized enterprises are relatively backward in business management, brand culture, production mode, transport logistics and so on, and their ability to fight market risks is weak.

　　 3. The trend of domestic marketing is enhanced

Affected by the rising cost of raw materials, the gradual appreciation of the renminbi, the weakening of labor cost advantages, the increase of transportation costs, the adjustment of export tax rebates and the policy of quantity management, the number of exports has declined, and the domestic market has been extremely active.

The increase of production cost, sales cost and competition become a big problem in the development of garment industry. Wan Kang dress As a typical representative of the fast growing garment industry, its rapid growth experience is worthy of our reference.

As a veteran enterprise witnessing the gradual changes in China's garment industry, Wan Kang, taking the idea of "building health and beauty to convey harmonious love" as an entrepreneurial concept, constantly absorbing advanced clothing culture, has formed an excellent design team with an avant-garde development concept and rich experience in design, and constantly innovating to cater for the consumption needs of modern women at all stages.

Wan Kang, in the face of fierce competition in the domestic garment industry, has made a rapid development of the three step strategy:

First, high quality for development. In the face of the highly centralized environment of China's garment industry, the company has introduced the advanced garment making equipment and modern production lines, such as Japan and Germany, and established a computer management system, which provides a solid guarantee for product quality and further development.

Second, establish diversified brand strategy of enterprises. In Guangdong, Shantou, Fujian and other places to set up a wholly owned subsidiary. Apart from Wan Kang brand, the company has developed. Dream by poetry The middle and upper grade underwear brands such as Erna, and so on, alleviate the cost pressure of industrial concentration on enterprises by means of resource reorganization.

Third, the establishment of enterprise internal information office system. Wan Kang has installed an enterprise instant messaging system provided by wiseuc. It promotes industrialization with information technology, and makes full use of the advantages of information technology to transform the traditional office into a one-stop enterprise office platform supporting instant messaging, Internet short messages, Internet telephony, facsimile, mail delivery, document transmission and knowledge accumulation. It saves office costs and forms an enterprise's own cultural system.