Xinshen Flax Group: Green Production Of Flax, Setting Up The Image Of "Linen Zhi Zhi"

Over the past few years, Xinshen flax has accelerated its industrial pformation and upgrading from its own reality, and constantly improved its technological and equipment advantages in the domestic linen industry.

Linen fabric.

To develop continuously, the production of hemp textile must be changed as soon as possible, and the management concept should be pformed into capital, technology, brand, low carbon, green, environmental protection, fashion, lean production, scientific management and standardized operation. It will continuously improve the level of production automation, increase labor productivity and integrate resources.

Over the past few years, Xinshen flax has accelerated its industrial pformation and upgrading from its own reality, and constantly improved the technological and equipment advantages of the company in the domestic flax industry, making it a long, specialized and strong linen yarn and linen fabric.

Looking for the direction from the social needs and finding the market from the consumption demand.

We should aim at the high-end customer market at home and abroad, and serve the domestic small and medium-sized customers better. We should tailor the service according to the needs of customers and do well in after-sale service. Through the optimization of flax technology, we can increase the fashion elements and technology content of the products, make the products more in line with the consumption trend of the society, enhance the grade and added value of the products, expand the market coverage of the products, and further create the reputation of the new Shen in the field of flax production.

Enhance the core competitiveness of the company.

In order to enhance the brand image, the company promotes the development of flax green industry and enables customers to feel different "flax manufacturing".

China's Flax ten to build green competitiveness

Xinshen group, one of the ten largest flax enterprises in China, is a well-known domestic linen textile enterprise integrating R & D, independent production and terminal sales. Since its establishment 1988, the company has formulated the implementation of the enterprise strategic plan from the perspective of globalization, built green and healthy competitiveness with scientific and technological innovation, broke the market pattern, avoided the vicious competition of homogenization, continuously deepens the various links in the industrial chain, and enhances the competitiveness of enterprises, so that enterprises can rise rapidly in technological innovation and dare to think and dare to do on the road of innovation.

Hi-tech personnel, the company has repeatedly sent researchers to the world to learn the most advanced technology and ideas, so that linen products and international leading technology integration, and lay a solid foundation for the construction of green competitiveness of enterprises. Under the scientific management of the Xinshen group and the untiring efforts of all the staff, Xinshen group has been in the opposite direction, spreading the flax culture through the brand of Ma Yi Fang, introducing the culture gene into the linen industry, enhancing the visibility of the enterprises in the industry, and achieving the great leap forward development in the marketing management. The enterprise has won many honors such as "Wujiang top 100 enterprises", "Wujiang tax payers", "the most socially responsible enterprises", "the advanced technology enterprises of the national hemp textile industry", and "China's famous brand products". Xinshen group, a national standard making enterprise, is turning the crisis into a new opportunity to open up the market. We should strive to create green production and enhance the image of the linen of the enterprise, and the enterprises will take huge amounts of money to introduce the production technology and design concept of Italy, and vigorously train them.

Fashion health industry, create a new trend of popularity

Flax, as the first natural plant fiber used by human beings, has many advantages such as wearing comfortable, anti allergy, antistatic, hygroscopicity, good air permeability and protecting the skin surface of human body. With the improvement of environmental health concept in recent years, the flax as a natural environmental health word has attracted more and more attention.

As the new Shen group, a popular fabric entry enterprise, in order to make environment-friendly and healthy linen textile products able to benefit more people and satisfy more consumers' demands for environmental health concepts, Xinshen group has continuously innovating, innovating and developing various new varieties of new flax, creating a new trend of fashion with the concept of fashion, health, environmental protection and high quality, last year's eighteenth China International.

And excipient (Chun Xia) fair, Xinshen group again won the 2013 China fashion fabric with its high-quality flax products and excellent innovative ideas.

Promoting clean and environmental protection and establishing a good social image

In recent years, in order to meet the needs of market development, the company has accelerated the pformation and upgrading of enterprises, introduced multi brand strategy, and actively promoted cleaner production and opened up new market space within enterprises.

In the implementation of environmental protection work, Xinshen has implemented several environmental protection projects within the enterprise to save energy and reduce emissions, including installing solar heating systems in dormitories and dining halls, strengthening afforestation in factories, and promoting thousands of tree planting projects in factories.

Through cleaner production projects, we can achieve "energy saving, consumption reduction, pollution reduction and efficiency enhancement", thereby reducing production costs and improving the overall efficiency of the company. On the other hand, it can provide more management standards for the company, including environmental awareness of management, engineering and technical personnel and front-line workers. At the same time, cleaner production can also effectively improve workers' working and living environment, enhance productivity, and further establish a good social image for the company, and help enterprises establish brand image.

In March of this year, the new Shen group passed the VF inspection facility again. This is another successful inspection through the NAUTICA, Li & Fung, MACY 'S, JCPENNY, MEN' S WEARHOUSE, Perry, and other companies. The successful passage not only promoted the international image of the Shen Shen group again, but also affirmed and supported the international market for the new Shen group's linen products.

In the process of upgrading the image of linen in Xinshen group, Xinshen group has extended the innovative idea of enterprises to all aspects of the production process. In the integration of industrial chain and flax resources, enterprises have been upgrading the premium space with high-quality flax products, so that green production enterprises have become more and more outstanding.