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    Donghua Student Hung Jie'S Personal Wedding Dress Special "Fairy Tale Tour"

    2012/5/24 10:24:00 28

    Wedding DressDonghua UniversityEntrepreneurship Education


    It's hot in summer and then to the graduation season.

    College students will face such a multiple-choice question: continue to pursue advanced studies, take part in work or start their own business? For Hong Jie, a graduate student in fashion design major of Donghua University, on the basis of summarizing the research results of graduation project "Research on domestic wedding design model based on artistic style elements", it is undoubtedly the greatest aspiration to create a wedding dress brand like Vera Wang.

    In May 20th, in this homophonic "I love you" day, hung Jie released personal information on the campus of Donghua University.

    Wedding dress

    The "fairy tale Tour" featured 4 series of 60 wedding dresses, inspired by familiar fairy tales.

    This is also the only student in a Chinese University who has yet to graduate to open a personal wedding dress.


    It is worth mentioning that all the works of the press conference, from design, print to sewing and clothing, even if a pearl or a crystal on the clothes is completed by hung Jie himself.

    These works are complicated and cumbersome, but once the work is completed, they are ordered by many individuals and enterprises.


    First of all, the "sea daughter" series begins, and the models are slowly walking out of the wedding dress decorated with pearls and shells. The soft and hazy yarn skirt flows with its steps, like a mermaid princess walking on the ocean foam.

    Following the appearance of the "Rose Princess" series, the inspiration comes from the beauty of sleeping beauty in Green's fairy tales, and all kinds of handmade Rosa flowers are arranged on the yarn skirt and scattered with sweet nude coloring accessories to create a sweet season for roses to reveal the fragrance.

    After the "Greek mythology" series, the models came out, dancing their graceful skirts as if a group of flames were red T, and then the white Greek style wedding gauze decorated with golden olive leaves reinterpreted the Mediterranean style of classical and elegant dress.

    Finally, the "Pea Princess" series of wedding dress is full of diamond and crystal, and the clipping of atmosphere and Baroque style are very different.


    Hong Jie told reporters that she was an undergraduate student.

    Donghua University

    The textile engineering major of Textile College has studied deeply the related links of clothing, production, marketing and other related aspects. After graduation, it had a short internship in the wedding dress company and had great interest in this field. Therefore, he chose to quit his studies and attend the Institute of clothing science of Donghua University, and took the wedding dress as a research subject in the master's study stage.

    In the process of learning, brand clothing design and brand clothing operation and other courses, students are free to form a group at the beginning of the class, and decide on a theme, and then implement it into a semester's course. From market research, brand planning, clothing materials, style design, clothing technology to the sales and display links, and through the whole brand clothing industry chain, the advantages of Donghua's first-class clothing engineering and management disciplines provide a guarantee for the teaching of this industrial chain. Students have already learned the whole process of the creation of a clothing brand.

    Hong Jie has also been trained and inspired in the study of such courses. He has conducted more in-depth research and a large number of creative practices. This conference is a demonstration of Hong Jie's learning practice results.


    With innovative consciousness, spirit and ability reserves, it is possible to put into practice innovation and entrepreneurship very well.

    As hung Jie said, "characteristic education has opened the door of dreams for us."

    In the process of preparing the conference, hung Jie received many professional guidance from teachers. Professor Liu Xiaogang, vice president of the clothing Institute, is a tutor of hung Jie, and also a fashion consultant and chief designer in World Expo, Shanghai in 2010. She taught her how to pform creative design into market products, provided detailed guidance for Hong Jie's design, and instructors, such as counselor Zhang Jinxian, provided timely information on various kinds of cooperation with enterprises.

    "I know nothing about starting a business and building a studio boldly, which is inseparable from the guidance and help from all sides of the school."

    It is reported that Donghua University and SWAROVSKI, ITALINA, Dekunin, Italy IED and other famous enterprises jointly established 30 fashion research bases in the school, and established 26 teaching practice bases in the famous Chinese and foreign garment enterprises such as YOUNGOR, Phoenix bird, Bo Shi Deng and Shan Shan.

    The school also set up the "innovation and Entrepreneurship Education Steering Committee" and "innovation and Entrepreneurship Education Center", forming a standardized, coordinated and orderly innovation.

    Entrepreneurship Education

    Management system.


    At present, hung Jie and the "SAMMIHONG wedding dress custom workshop" jointly prepared by undergraduate students studying in Australia have just passed the assessment, and will soon enter the public training base of Chinese (Shanghai) entrepreneurs. The young designer coming out of the ivory tower is growing rapidly.

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