Shoes And Clothing Inventory Pressure Is Large, Can Learn From Juhuasuan.

"Now which enterprise can clean up inventory, it will have the core competitiveness to survive."

Stock has become a big stone that is pressing on the heart of shoes and clothing enterprises.

Affected by high inventory, many shoe and clothing enterprises in 2012 faced difficulties in slowing down orders.

However, e-commerce has become the choice of many traditional footwear enterprises.

How to make use of online channels to achieve the topic of de stocking, many business executives said: "Juhuasuan" to eliminate inventory pressure is a good choice.

It is understood that "

"Is a new concept group buying platform, through the single product detonating as the core of the killer group buying marketing tool.

In terms of cost and service, the general product is close to the factory price or even lower than the cost price group purchase.

It is worth mentioning that group buying products are not for profit purposes, allowing thousands of buyers to focus on the service and product quality of shops in the short term. Good shopping experience will bring more linkage purchase and subsequent word of mouth traffic to stores.

"Juhuasuan platform, the profit is quite low, and even at a loss to sell, but the volume is indeed amazing, sometimes a hundred minutes to clinch a deal.

And for brand enterprises, this is indeed a good channel to clean up inventory, which can increase the popularity of brand products, ease the pressure on product inventory, and increase the flow of funds.

Xiao Zhang, a member of the e-commerce platform, said that many of the products became inventory because they were not products, but they did not find suitable consumers. Online sales was the best way to help products find the best consumers in the shortest time.

Therefore, after inventory appears, inventory as the starting product of e-commerce channels has become a common practice for SMEs to "touch the net".

In fact, inventory products are also a good "test product" for enterprises' offensive online channels, because a notable feature of Juhuasuan's model is good quality and low price, small profits but quick turnover.