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    Domestic Consumption Is Sluggish, Clothing Network Business Is Difficult And Difficult Day.

    2012/5/28 8:49:00 33

    Clothing Network OperatorsWomen'S ClothingDangdang

    Domestic consumption is sluggish in the first half of the year, although the electricity supplier can still maintain the high growth rate of the business, but obviously it is not easy.

    A few days ago, three domestic electricity suppliers listed in the US.

    Dangdang

    Mcglaughlin and vip.com have announced the 1 quarterly report in fiscal year 2012, and three household appliances show a decline in operating income.

    The reality that revenue growth began to decline significantly and intuitively shows the impact of domestic consumption downturn.


    Data show that Dangdang realized sales revenue of 1 billion 84 million yuan in the 1 quarter of 2012, an increase of 58% over the same period last year. However, the sales revenue of Dangdang in the 1 quarter decreased by 12% compared with the 4 quarter of last year, which is the lowest income growth rate since 2009.


    And the other one is the flagship.

    Women's clothing network

    The website Mcglaughlin was even more bleak. Its 1 quarter income was $37 million 110 thousand, down 22.8% from the same period last year, the lowest level since the 1 quarter of 2009.

    From the point of view of the link, Mcglaughlin's income in the 1 quarter decreased by 36%, the biggest decline over the years.


    The only significant growth was vip.com, which was selling discounted luxury goods. The website declined by 3.7% in the 1 quarter compared with the 4 quarter of last year, but the net interest rate -8.5% has been significantly improved, much higher than that of last quarter's -60.4%.

    As a result, vip.com's net loss in the current period was significantly reduced, with a loss of only $8 million 590 thousand.


    The three companies' earnings also reflect a reality: the days of endless burning of electricity suppliers are gone forever.


    From the perspective of net profit, all three companies are in a state of deficit.

    Net loss totaled $28 million 600 thousand, of which Dangdang lost 15 million 800 thousand, the largest one, while vip.com lost $8 million 600 thousand and Mcglaughlin lost $4 million 200 thousand.


    "From the cost of electricity providers, they have been working hard to cut costs, it can be said that the electricity supplier's burning money has come to an end."

    Liu Bing, an analyst with Guotai Junan, said that the market downturn and the difficulty of financing are already changing the profit model of the industry itself.


    Lu Zhenwang, an e-commerce analyst, believes that the NASDAQ bubble has collapsed more than 90% of the vertical electricity suppliers. China may also face such a situation this year. There may be cases of mergers and acquisitions in the future.

    Some brand names.

    Low end clothing B2C

    The operating cost is very high and the probability of bankruptcy is relatively large.

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