Transformation And Upgrading Of Garment City In Changshu, China, Creating A Modern Commercial City Suitable For Business And Livable City

In April of this year, China

The city has won the award of "the ten largest business market with the most potential investment potential" in the country.

In the past 27 years, relying on the growing textile and garment industry base, Changshu garment city has gradually grown from one market to the largest clothing and apparel market in China.

In 2011, the turnover of the market exceeded 80 billion yuan, and the daily average cash flow exceeded 1 billion 900 million yuan.

In recent years, the garment city of Changshu has revolve around the development concept of specialization, branding, information and internationalization, and has made great strides from the world's garment manufacturing city to the city of design by lighting the torch of the development of the industry.

From millions of dollars to creativity to global innovation

798D PARK the first workshop is the most beautiful place in Beijing.

On the evening of May 23rd, there is a wonderful competition about beauty, art and creativity. This is a competition. It is also an audio-visual feast.

The music of the ancient rhyme and the beauty of the colorful dance complement each other. The tension of the ultimate confrontation seems to be surprisingly soft and full of beauty in the flying skirt.

This is the night of the finals of the 2012 "Changshu clothing City Cup", the fourth China leisure wear design elite Grand Prix.

The organizers selected 24 entries from 2021 designers from all over the world to decide the top of the creative battle. The scene brought us a beautiful fashion feast.

Wang Zhong, a player from Zhejiang, won the gold medal in his book "slow Dan Qing".

The competition is over, but creativity is expanding.

Changshu is known as the city of garment manufacturing.

Changshou City, which owns more than 5000 clothing and apparel enterprises, has distinct industrial characteristics, and the two sections of down garments and business casual men's wear are particularly prominent.

But for a local pillar industry, a single highlight may mean a relatively simple industrial structure.

From 3 years ago, Changshu invested millions of yuan to buy creative products all over the world: the annual designer of China leisure wear design Grand Prix invited designers all over the world to collect costume design works and became the "China's highest gold content" costume design competition.

Pan Yun, director of the Changshu clothing City Management Committee, said: "the establishment of a million bonus is aimed at attracting a large number of excellent casual wear design talents from home and abroad to settle in Changshu, to solve the problem of simplification of industrial structure from the source, and to build a platform for communication and communication between designers and enterprises with the contest as a meeting point. The resources complement each other, and design talents for the diversified development of Changshu garment enterprises, and reserve power for the enterprise's" independent innovation and brand building ".

How to improve the vitality and level of clothing industry in Changshu? Design creativity is a key step to enhance the market and brand.

After the national high level design competition was settled in Changshu, a large number of excellent casual wear designers were gathered in Changshu. The combination of local technology productivity and global cultural productivity has laid a solid foundation for the structural adjustment, pformation and upgrading of the local garment industry.

Pan Yunlai believes that there is every reason to believe that "in the next 2 to 3 years, the leading brands of casual wear in China will inevitably move from Changshu to the whole country and to the whole world".

There are designer studios from factories and shops to Manchu cities.

"Tang" clothing design is located in Changshou City Yushan Town Industrial Park, a designer studio.

In the more than 1000 square meter studio, more than 50 designers and staff are busy every day.

Chen Kun, the leading designer of the design room, was hired as the design director of Jiangsu Redwood clothing Limited company in 2009.

In 2010, Chen Kun was awarded the title of "top ten young designers in China".

In August 2010, Chen Kun was appointed guest professor of Jiangxi Institute of Fashion Technology.

Chen Kun told reporters that since 2005, Changshu started the "Tang Dynasty" clothing design studio, and the "Tang people" have provided professional services for more than 100 famous clothing Brand Company of more than 10 cities in China, such as Beijing, Shanghai, Ningbo, Hangzhou, Chengdu and Jiangsu, and more than 3000 new styles of clothing and accessories have been launched annually.

In the shortest time, 80% of the garments designed by the "Tang people" will meet with businessmen in Changshu garment city of China and accept the selection of businessmen from all over the country.

"Changshu is the fertile land for designing talents."

Chen Kun said that his success is closely related to the development of Changshu's clothing industry and Changshu's clothing city.

He emphasized that the core competitiveness of a clothing brand and even a clothing enterprise in the market lies in the clothing designer.

In Changshu, a notable feature of the development of the textile and garment industry is that the professional market has promoted the rapid development of the whole industry. Meanwhile, industrial development has also nurtured and supported the growth of the garment professional market.

The head of the Changshu clothing association told reporters that since the 90s of last century, garment factories have springing up everywhere in Changshu, and merchants from all over the country have flocked to the Changshu clothing city to rent shops.

In recent years, clothing design studio specially designed for small and medium-sized garment enterprises such as Chen Kun has sprung up in Changshu.

Up to now, there are more than 100 clothing design studios in Changshu, and more than 40 large-scale clothing design studios.

The garment industry in Changshu has a very distinctive feature, and the two sections of down garments and business casual men's wear are particularly prominent.

For a local industry, single prominence may mean a relatively simple industrial structure.

Changshou City government official said that in recent years, with the influence of the Chinese leisure wear design elite Grand Prix continues to expand, excellent fashion designers come in.

The gathering of design elite will enable Changshu to realize the appropriate diversification and serialization of industries on the basis of continuing to develop characteristic industries and advantageous industries, and then optimize the overall structure of textile and garment industry and enhance the ability to resist risks.

From factories, inside and outside the market to factories, outside headquarters.

At the beginning of May, Jiangsu headquarter Clothing Co., Ltd., headquartered in Changshu, was married to Jiangxi Fashion Institute to build a training base for garment marketing talents.

Beginning in the early 90s of the last century, when the "first pot of gold" was excavated in Changshu's clothing city, Gong Zheng, chairman of Jiangsu aldun Garments Co., Ltd., had been thinking about how to get out of the small and medium sized garment enterprises, including the factories, the market and the increasing labor costs.

In 2003, Gong Zheng founded the chain of men's clothing in Alton, relying on the advantages of Changshu clothing enterprises and Changshu clothing city, put its headquarters in Changshu, and adopted the SPA (private brand clothing professional retailer) mode that was quickly won.

On the one hand, this brand new mode, on the one hand, takes the advantage of the group lead production under the unified commodity plan to get the advantage of cost leadership. On the other hand, the agent system is abolished, and the direct distribution from the headquarters to the terminal sale is carried out by means of information management and direct management. There is no intermediate link to ensure the absolute superiority of the commodity price.

Through brand operation, commodity planning, production and retail, all of them are unified controlled by the company, and all kinds of intermediate links are reduced.

From traditional brand agent to fast win SPA mode, alxton is taking the role of industry innovator and forerunner to undertake the important task of industry pformation and upgrading.

In just a few years, the rapid growth of the Atlantic men's wear chain has become a vivid epitome of the independent brand of the clothing industry in Jiangsu.

As the pioneer of China's SPA business model and the leader of China's casual men's wear chain industry, aleston plans to develop into 2000 direct chain stores by 2015, breaking through 5000 stores in 2020 and becoming a modern and international large garment industry group.

For many garment enterprises and brands, China Changshu garment city is a booster for their development, starting from here, and embarking on the journey to expand the national market.

The function of the brand incubator of Changshu garment city is gradually emerging. Many individual operators have started their businesses after completing the original accumulation, realizing the leap from small shops to large factories, and become the vivid embodiment of "upgrading the market with the promotion of industrial development".

In recent years, garment factories in Changshu, China, such as factories such as atten, outside and headquarters, are constantly emerging.

As a top priority for the pformation and upgrading of Changshu's garment city, the world clothing center, which is spending 1 billion 300 million yuan and up to 118 meters, is carrying out the 21 main building construction. The podium has been decorated and is scheduled to be completed in October this year.

After completion, it will become a one-stop fashion trade complex integrating the headquarters of garment enterprises, design and publication, exhibition, purchase and entertainment.

From 1 to April this year, the garment market in Changshu, China, has achieved a turnover of 26 billion 650 million yuan, an increase of 25% over the same period.

Pan Yunlai introduced that by the end of 2015, the garment market in Changshu, China will achieve a turnover of over 100 billion yuan.

Changshu garment city of China, a modern shopping mall suitable for business and livable and ecological harmony, is coming to you.