There Are More And More Independent Fashion Boutiques, And American Department Stores Are Under Great Pressure.

With the slow recovery of the global economy, the US retail industry is quietly changing. A large number of retail department stores occupy the first place in the total retail sales volume of the whole us for a long time due to their strong economic strength. However, the present situation seems to have changed. Most retail brands are opening up independent shops because they are more eager to develop their brand image, so as to compete with major department stores. Department stores also feel strong competitive pressure because more and more brands are jumping away from shopping malls. Independent boutique A threat to department stores can be seen.

Return of independent boutiques

There was a time when it was hard for many brands to build multi-channel independent boutiques. This has been the most difficult bottleneck for the fashion industry to break through. The great depression has hit many boutiques owners, forcing some of them to close down. But with the slow recovery of the economy, the surviving boutique owners are looking for safe and good business opportunities for independent shops to create a new fashion industry chain.

The Elizabeth Charles boutique in San Francisco is being built. In April 19th this year, the high-end San Francisco Bay women fashion boutique opened a new store in Newport beach, the third independent boutique of Elizabeth Charles. In addition to San Francisco, another meat processing area in New York.

Elizabeth Charles, the founder of this boutique company, hopes to open more independent boutiques. She said that with the increase in purchasing power, the strong influence of independent boutiques has provided huge sales support for e-commerce, and thus has the ability to compete with the heavy department stores.

In March, another M.Fredric, a chain clothing brand based in California, a 4400 square foot shop in the fashion Island Shopping Center of Newport beach. Fred Levin, partner of M.Fredric, said: "the expansion of independent boutiques has always been a great risk. Fortunately, many real estate developers and shopping malls are actively recruiting independent boutiques, because these enterprises are the only ones that survived after the great depression."

An independent store in the center of the city

These years Los Angeles California has always been seen as a stable fashion industry center, and its surrounding areas have already prepared for the establishment of high-end boutique retail. Yang Quan, the owner of Brigade, a famous fashion chain brand in Losangeles, has set up an independent store of three brands of J Brand, Vivienne Westwood and DVF in the communities where the rich live, such as West Hollywood, instead of Losangeles. Yang believes that the success of these stores has exceeded his forecast because its store is located around the most popular restaurants in the downtown area, one of which is the Bottega Louie restaurant. "Every girl who dines at Bottega Louie is my client." He said.

The Brent Wood block in Losangeles is an important independent store establishment center, but few commentaries have claimed that this is a golden section for fashion retailers to gather together. Until 2012, Intermix and Scoop, two New York based boutique retailers, conducted rigorous research on local consumption and purchasing power markets, and successfully opened their own boutiques.

Losangeles's busy land has no end to the services of these New York retailers. Both Intermix and Scoop plan to buy commercial sites around the Beverly Hills street and set up independent boutique stores. Although the city of Losangeles has not seen the contention of fine retailing for years in the city, Jay Luchs, a prominent real estate broker, has mentioned that competition and competition are vital to the survival of enterprises, and the best retail outlets are the locations of the stores.

Nasty Gal and e-commerce retail

Founded Bricks and Mortar brand retailer pioneer Lisa Kline has closed its high-profile independent brand Lisa Kline boutique to introduce Vanities Vanities created by Nasty Gal -- a store that relies solely on e-commerce market to run designer brand and high-end brand. This marks a continuous rise in the operation capacity of the pure e-commerce market. The rest of the pure e-commerce retailers are growing up like mushrooms.

In February 28th this year, a Losangeles E-commerce retailers It is announced that they will invest the $9 million growth fund from Index Venture (Index Ventures has branches in San Francisco, London and Geneva) to help production technology innovation, and reopen a new brand website for Nasty Gal to sell "one category, one ancient fashion, shoes and accessories". This shows that retailers in pure e-commerce are also competing with more well-known independent stores.

Besides, the same is true for retailers department stores. Just a few years ago, Messi's dream of leading the US retailer seemed unattainable. The great depression forced department stores to cut more than 1200 jobs, and Messi department store was forced to dissolve some of its departments in 2009 and shut down some poorly performing branches in second.