"Haitong Dyeing And Printing" Order Is Hot.

Recently, the reporter came to Shaoxing, located in Binhai Industrial Area.

In the printing and dyeing workshop, the reporters saw a long queue of business documents to be processed.

Relevant responsible person told reporters that now is the printing product sales season, because Haitong's printing technology is advanced, quality is good, far from the customers in Europe and America.

4 years ago, a storm of financial crisis sweeping the globe caused the company to reduce the order tax, suspend production of some production lines, and reduce the daily output by half.

To this end, Li Chuanhai, general manager of the company, promised to more than 600 employees, "stabilize jobs, stabilize economic income", and take turns to work.

At the same time, the relevant responsible persons and technicians should be called together to seek a way out: adjust the product structure, expand the domestic market, carry out energy conservation and emission reduction, and pay close attention to quality management.

After short planning, Haitong dyeing and printing soon entered into practice and explored a new road for ourselves.

As a result of the financial crisis, the list suddenly dropped, and the enterprise suddenly fell into trouble.

For this reason, the company decided that customers should not be led by their nose, but passive marketing should be changed into active marketing.

The company set up the Ministry of trade, together with the original processing department to form a customer market.

Opening up with the Ministry of trade

Products change the original situation of only dyeing single function.

However, because the product can not adapt to the market immediately, in the first few months, the company lost tens of thousands of yuan a month.

Li Chuanhai did not shrink back and continued to encourage the Ministry of trade to develop products.

In 2010, the cotton printing series products developed by the Ministry of Commerce began to make a name. Many customers came home to make customized cotton printing products.

If the product is on the right track, if it is stopped, it will remain at the primary stage. The key to change the situation is to let the product guide the customer market.

Subsequently, the company invested 30 million yuan to increase the printing equipment, and heavily hired professional printing technician to improve product quality.

At the same time, the implementation of environmental protection projects, energy conservation and emission reduction.

The output of Haitong printing and dyeing production is the highest among all the similar products in the county.

In addition to selecting high quality dyestuffs, the company also carries out meticulous management so that the quality of products can be significantly improved.

Last year, the company's printed products were identified by Germany's "confidence textiles" on hazardous substances testing, which means opening another channel for the company.

This year, the company's printing products once again moved forward to a higher field. Not long ago, we successfully obtained internationally recognized certification of "baby textiles".

With this certification, the company's printing products are more famous, and the profit margins have also improved significantly.