Footwear And Clothing Industry Terminal Informatization Is Imminent.

Nowadays, competition in all walks of life is becoming more and more intense, especially in clothing and footwear industry.

From previous years of production capacity competition to later channel competition and price competition, until the competition of sales promotion, competition has penetrated into all aspects of shoe marketing.

When the competition has reached the level of white hot, the terminal has become the last marketing magic weapon, which is called the decisive end.

Although terminal management can determine the life and death of enterprises, everyone knows about it. However, it is distressing for managers of shoes and shoes enterprises that the management of terminals is becoming more and more difficult in actual operation.

This is reflected in the fact that the phenomenon of homogenization of terminal operation is getting stronger and stronger, which has led to the fact that enterprises used to spend a lot of energy on the terminal in the past to make great strides forward in their performance.

Enterprises have just launched a marketing mode, and their competitors will follow suit immediately, so they can not be differentiated at all.

Especially, as the premise of all business plans, the lack or distortion of terminal information leads enterprises to make reasonable marketing strategies according to market demand.

In fact, many shoe brand enterprises have been using the help of IT technology to solve the current terminal management dilemma. Many well-known shoe brand enterprise information systems have completed the information integration within the terminal area. They can not only get basic production, supplier and customer information from the system, many enterprises have begun to use information technology to solve the analysis report purchase behavior, paction and promotion information and important product safety needs and other functions.

For shoes and clothing enterprises that have already started deploying the terminal information system, perhaps they are now looking for more flexible terminal solutions to meet the needs of different domestic terminals.

FMC (clothing management information research center) in its "brand clothing enterprise informatization strategy and implementation" book has suggested that the best effect of terminal information is that all terminals can be informationized.

So the feedback from terminal will be the most complete information, and the complete terminal data can effectively guide the enterprise's marketing decision.

The author learned at the national exhibition tour of "winning the terminal" Yum retail terminal management solutions, that Yum company has introduced three solutions for the retail demand of footwear industry, which are suitable for different domestic environments. It has launched the C/S store management system, B/S store management system and M-POS mobile store management system, and has been widely applied in nearly 100 thousand retail terminals of well-known shoes brand enterprises in China, and has achieved good results.

The C/S store management system is applicable to stores that have installed basic equipment such as computers, telephone lines, etc. the B/S store management system is applicable to stores that store computers, broadband and other basic equipment. The M-POS mobile store management system is suitable for shops that focus on store image and do not install computers and communication lines. The flexible application of these three systems can completely cover the demand of all footwear enterprises in different environments for terminal informatization, and the three systems have real-time and off-line data pmission modes, so as to meet the individual requirements of high data real-time or low cost operation of enterprises.