Jinjiang Foreign Trade Shoe Industry Is Hard To Do, And Sales Strategy Of Enterprises Needs To Be Changed.

During this period, a certain Jinjiang

The boss is planning how to expand the sales of his brand on the Internet.

The company itself sells abroad and wants to pfer the market to the Internet this year.

"The foreign trade market is really hard to do this year."

The head of shoe industry admitted that under the circumstances of the overall foreign trade situation this year, the enterprises had to change.

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Ups and downs in the foreign exchange market

In May 23rd, the middle price of the euro to the RMB exchange rate was 7.9980, that is, 1 euros could be exchanged for 7.998 yuan, a new low since June 2002, and for the first time in 10 years, it fell below the "8" mark.

In May 16th, the people's Bank of China authorized the China foreign exchange trading center to announce that the US dollar was 6.3205 against the central parity of RMB, which fell by 95 basis points compared with the previous trading day.

Xiao Lei, an observer for Tianyi gold exchange market, believes that the recent devaluation of the RMB against the US dollar is related to the decline in global consumer demand and the expected poor export data in China.

"At present, the fermentation of European debt will continue to push up the US dollar index in the external environment."

Xiao Lei predicted that the RMB exchange rate against the US dollar may fall to the 6.34 barrier in the near future.

Faced with the severe situation of the whole export situation, many shoemaking factories have taken the initiative to raise the wages of workers, and the momentum of raw materials has been more vigorous than before.

In the town of Chen Tai, Jinjiang, there is the largest market of shoe material in the country. In the face of the sudden attack on the export situation, many dealers complain that the day is sad and the sales volume is shrinking.

Foreign trade shoe enterprises order loss

The continuous change of foreign exchange market has seriously affected the export orders of domestic and foreign shoe enterprises.

It is understood that the export volume of China's footwear industry has reached 65% of the world's total exports, becoming the largest footwear production and export country in the world, but the status of the world's shoemaking base is being challenged.

According to customs data, 1-2 months, China's total export shoes 1 billion 460 million pairs, a year-on-year decrease of 13.8%.

At present, domestic shoe enterprises mainly rely on foreign trade. Due to the appreciation of the renminbi and other reasons, the order of shoe enterprises has been reduced frequently and profits have gradually decreased.

In 2012, the export volume of China's footwear industry dropped by 5.3% compared with the same period last year.

According to experts, "with the rising labor costs in China, the advantage of" made in China "is gradually losing. Vietnam, Kampuchea, Malaysia and other countries undertake a large number of labor-intensive product orders in Europe and America.

Therefore, under the current economic situation, shoe companies should exploit the market with high quality products, excavate new markets from their own development status, further consolidate the brand of enterprises, and achieve the dual market of foreign trade and domestic sales.