Exhibition Strategy To Enhance The Effect Of Exhibition

1. Start with your goals.

Different goals require different promotion strategies. For example, if you want to improve the visibility of new companies or new products, banner advertising and event sponsorship are good choices; if you have identified target groups, you should choose targeted direct mail and individual invitations.

2, and others market Promotion activities coordinated development

　　 Exhibition It should be taken as part of the overall marketing strategy and should not be used in isolation. The exhibition should be penetrated into other media activities: in the advertisement, the logo is "welcome to our booth..." In the website and custom communication, the exhibition information will be publicised.

3. Reading guide

Most exhibitions provide a comprehensive publicity guide for exhibitors. We should ensure that the publicity guide is sent to the right person (market manager or public relations agency), making full use of all free publicity opportunities to keep track of all deadlines.

4. Invite target customers.

According to the latest research, 83% of the most successful exhibitors (according to the number of exhibitors and sales leads) send invitations to their existing customers and potential customers before the exhibition (data source: Exhibition Industry Research Center). As for the post list, you can choose your own list, or purchase the list, or you can use the pre registration audience list. In the invitation letter, we should try to attract the recipient to enjoy the exhibition by presenting the exhibition tickets and so on.

5. Log in exhibition catalogue

The exhibition catalogue is the most authoritative guide to the exhibition, and a comprehensive introduction is given to exhibitors, exhibits and booth distribution. The exhibition catalogue is not only released during the exhibition, but also more and more on the exhibition website. It is an important basis for the audience to make plans for the exhibition. Therefore, we should make full use of the free editing page of the exhibition catalogue to publicize the upcoming new products, new services and the latest development of the company. We should emphasize that the benefits that the products bring to the customers are more than the technical data of the products themselves.

6. Prepare a full set of media materials.

Complete media information should include media releases on new product launch or company's latest progress (emphasis on product benefits for customers), company background introduction (best to quote relevant facts data), high quality pictures, etc.

7, inform the media of participating activities.

The organizers of the exhibition will know which media will be reported before the exhibition (most of the publicity guide lists the media list), while special attention should be paid to the deadline for submitting the publicity materials, and timely submission of relevant news and picture materials. Relevant media information should also be sent to the publicity manager of the exhibition organizer to ensure that it is released in the preview of the official exhibition and the exhibition review.

8. Consider sponsorship opportunities.

Sponsoring exhibition activities can help you stand out from many exhibitors. Most exhibitions offer a variety of perfect sponsorship opportunities for exhibitors, including advertising signs at various exhibition supplies and occasions. In order to get the best sponsorship reward, the most suitable sponsorship combination should be selected according to the exhibition objectives and the organizer of the exhibition.