Survey Before Successful Exhibition

Survey before the exhibition: plan and investigate 18-24 months before the exhibition

1, can the exhibition meet our market expansion needs?

2. Is the exhibition date appropriate?

3. Are there any other exhibitions held in the same period?

4, is the exhibition location convenient?

5, how many participants came from the target market?

6, how many participants came from our main service areas?

7, how can the exhibition organization promote the exhibition?

8, what is the past performance of the exhibition?

9, which competitors will participate in the exhibition?

10. Does the exhibition organization provide the contact method of exhibitors in the past?

11. Has anyone in the company ever attended the exhibition?

12, how much can we invest in this exhibition?

13. What assistance does the exhibition organization provide for the promotion of exhibitors?

14, can the exhibition organization provide professional guarantee for visiting buyers?

15. How much do we expect to get through the exhibition?

Pre exhibition plan: start 9-12 months before the exhibition.

16, can the exhibition serve our current market strategy? Our demand is:

Improving existing products and services in the existing market?

Launching new products or services to the existing market?

Will the existing products or services be invested in the new market?

Will new products or services be invested in new markets?

Enhance the image of the company in the existing market?

Push the company to the new market?

17. What products need to be exhibited during the exhibition?

18, who is our target audience at this exhibition?

19. What is the purpose of our exhibition?

20. Do we have a written exhibition plan?

21, has the exhibition budget been confirmed?

22. Have our booths been fixed?

23, has the necessary deposit for payment been paid?

24. What kind of booth design meets our requirements?

25. Can we use the existing exhibits?

26. Do you need new exhibits during the exhibition?

27. Do you need new posters during the exhibition?

28. What kind of exhibition services are required during the exhibition?

Lintel for exhibition

Electrical during exhibition

Carpet for exhibition

Audio visual equipment during the exhibition

Water supply and drainage during exhibition

Booth cleaning service during exhibition

Display of plants during the exhibition

Telephone during exhibition

Computer during exhibition

Printer during exhibition

Trash basket during exhibition

Furniture during exhibition

29. Is the safety service necessary during the exhibition?

30, do we arrange the installation and dismantling of the booth?

31. How to arrange freight after the exhibition?

32. What are the local trade union terms that need to be learned during the exhibition?

33. Is there any insurance arrangement during the exhibition?

34. Are you ready for the toolbox during the exhibition?

35. Is the hotel service booked during the exhibition?

36. Pay attention to the deadline for booth payment.

37, is it necessary to provide booth credit card pactions?

38. Do you need a business license during the exhibition?

39.

Has the period guide card been designed and printed?

Promotion plan before exhibition: 6-8 months in advance

40, how to promote before the exhibition?

Personal invitation letter (including introduction and reply letter)

Advertising (trade publications, local media)

Direct mail advertising

Telephone promotion {page_break}

public relations

41. Is our booth number included in the promotional materials before the exhibition?

42, do you need to print additional leaflets and price lists?

43. Is the print ready during the exhibition?

44. Have any plans been made for other PR activities?

45. Has our exhibition guidelines been completed and sent to us?

46, what kind of gifts can achieve better results?

47. What kind of on-site promotion activities should we organize?

Airport advertising / outdoor advertising boards

Hotel TV advertising during the exhibition

Transport advertising during exhibition

Exhibition daily advertisement

Hotel room promotion during exhibition

Exhibition catalogue ads

48, are we going to organize an audience competition?

49. Are our competitions and gifts according with local laws and regulations?

50. How many tickets do you want to reserve?

51. Is the welcome ceremony ready?

Staff: plan the exhibition staff 4-6 months ahead of schedule.

52. How many staff members do you need for the exhibition?

53. Who is the best person to represent the company?

54. Is the booth manager appointed during the exhibition?

55, is the training of exhibitors ready?

56. Do you have a good time for the pre exhibition meeting?

57. Are exhibitors familiar with the goods and services displayed?

58, do you organize a demonstration session?

59, is there a technical representative who is ready to answer questions?

60. Have you determined the clothing code?

61. Have you booked enough documents for the exhibitors?

62, do exhibitors have enough business cards?

63. Is the booth schedule worked out?

64. Who is responsible for supervising the installation and dismantling of the booth?

65. Is the person in charge aware of the procedures for the entry and exit of the exhibition?

Efficiency: prepare for the exhibition after the exhibition.

66. Is it a guide service for visitors?

67, has the daily summary time been worked out?

68, will you send a thank-you letter to the registered visitors?

69, how to handle exhibition guidelines?

70, how to supervise sales at exhibitions?

71, what kind of reward will the exhibition staff receive?

72. How to evaluate the exhibition?

73, is the exhibition cost within the budget?

74, should we revise the budget for the next year?

75. What other domestic and international exhibitions are there?

The rule of success takes immediate action when needed, and prepares for unknown factors at all times.

Remember, you should not just be a simple exhibition!