Nike Makes Movies To Develop New Products. NBA Stars Join United Striker To Help.

NBA star Lebron James and Manchester United striker Hernandez took part in an advertising video about the regenerative Jersey, which is part of Nike's "MyTimeis Now" movie.

"Better World" is one of the nine short films that can be seen in the new promotional activities by hiding the eggs. The audience can watch the movie through a unique way of interaction, aiming at inspiring and inspiring young players.

The main purpose of Nike's "Better World" is to develop high quality and high performance.

And reduce environmental impact.

Hernandez's performance

At the beginning of the film, Lebron James showed great skill in football.

First he steals, then he uses skilled footwork.

The "Maxim" football is tightly controlled at the foot, showing the dazzling ball control skills.

Then Hernandez was not willing to be weak, and he had a perfect jump shot and put a plastic water bottle into the trash.

The plastic bottle rolled into the bottom of the box and became a national team jersey.

In the promo, the complex manufacturing processes are described in detail according to the steps. First, the plastic bottles are sorted, crushed and melted, then refined into yarns, made into cloth, and then cut, dyed and sewn.

In addition, the laser cutting holes and the production process of each team logo and Nike logo are introduced.

The whole Jersey contains at least 96% of the recycled polyester fiber. In addition, each Jersey is made of 7 plastic bottles on average, and each pair of shorts needs about 6 recycled plastic bottles, up to 13 plastic bottles.

Therefore, the 2012 national team jersey is the most environmentally friendly Jersey in Nike history.

Nike uses renewable production technology to save raw materials. Compared with the production process of raw polyester material, energy consumption is reduced by about 30%.

Since 2010, Nike Football has produced about 115 million recycled plastic bottles for high-performance jerseys.

If these plastic bottles are connected, they can almost circle the earth.

Nike Football has launched a variety of brand promotion activities, and the publicity film "MyT IMEIs Now" is part of it.

The event aims to showcase many of the world's top players through massive numbers, outdoor and print ads, and motivates players to aspire to participate in world-class competitions.