"Micro Film Marketing" Will Become A New Trend Of Brand Marketing For Min Faction Service Companies.

Micro-blog, micro fiction, micro interview...

Under the guidance of today's "micro" effect trend, it is common for enterprises to use micro-blog platform for brand marketing.

Based on micro-blog's micro video and micro film, it has become the new favorite of enterprise's "micro" marketing.

Recently, the famous "fast fashion" in China.

N&Q's charity theme micro film "hope tree" is officially broadcast on the major video websites.

Taking advantage of the holiday effect of mother's day, children's day and father's day, this hope tree, which is based on "gratitude", has been publicizing. In a few days after the launch of the major video websites, the total hits have exceeded 100 million, and netizens have commented and forwarded them in the major forums and micro-blog.

In October 2010, an old boy went all over the Internet world. The volume of comments posted increased every day, giving Chevrolet a great boost as a sponsor, followed by Cadillac's imminent development.

Since then, micro film has announced the era of video marketing with its brilliant dissemination results, becoming the favorite favourite of all brands.

Since January 2012, PEAK sports "dunk three points twist Cup", Jinji sports "dream on the ridge", "the hope tree" and other micro films have been launched on the line. Minnan shoes and clothing enterprises, which have always dared to try various marketing methods, have begun to aim at the hot marketing method of this hot hand, and have been attacking to catch the eyeballs.

Microfilm is an artistic expression of a story, so that the audience can understand and understand the message conveyed from it. This is a more profound and comprehensive exposition.

For a brand, it is better to convey its deep brand connotation through a micro film than just a product advertisement, which is exactly what the brand wants consumers to understand and accept.

"We want to try to make use of the convenient and fast form of microfilm, through the artistic expression of stories, to explain the meaning of the brand spirit of a lot more profoundly and comprehensively.

Although the current micro film marketing is not very mature and stable, but as a "fast fashion" brand, we should try more such a new, fashionable way to meet the needs of consumers.

Chairman Ding Hui said.

With the growth of TV advertising fees directly brought about by "cutback on TV entertainment" and "TV commercials ban", as well as the convenient, efficient and low cost of network communication, it is the trend of the times that the micro film marketing, which relies mainly on micro-blog and video sites, is spreading.

In addition to the relatively low cost of putting in, the advantage of microfilm in the length of time is more conducive to brand telling consumers, so as to better convey their brands or products, which is not only simple.

Integration of brand concept and content to win

Get numerous affirmative Taiwan Volkswagen bank "dream Knight" to brand.

Made a beautiful example, but also conveyed a message - content, is always the most important theme of the industry.

For micro films, only better content can achieve good communication effect, perfect brand spirit, and bring huge returns to brand communication.

Following inspirational and funny content, charity and public interest have also become popular choices for filming micro films.

The "hope tree" of the movie "the hope tree" in the local fashion is a charity theme film that conveys the "great love" culture of the local enterprises at the time of the 10th anniversary celebration of the enterprise.

"Hope tree" is based on the true situation of children in Dala Ba primary school in Lijiang, Yunnan, and the real story of Liu Yin, a rural teacher in charge of education. Liu Yin's kindness and love in selling the song and buying meat on the stage of "China's Got Talent" left a deep impression on me and the national audience.

Ding Hui, chairman of the Regional Council, said that "the hope tree" is a filming of the micro film hope tree, which is aimed at enabling more people to have a more direct understanding of the educational cause and supporting education in poor mountainous areas in China.

At the same time, the spirit of "great love" and "thanksgiving" culture were pferred to the community, and more people were called for to participate in the charity education.

Postscript - the reporter interviewed Wang Weiwei, the director of the brand news center, on the many details of N&Q's filming.

Reporter: why would you think of shooting the micro movie hope tree on the 10th anniversary occasion?

In the past ten years, N&Q has been developing rapidly, and has never forgotten its social responsibilities. It has set "gratitude" as the core value of enterprises and attaches great importance to public welfare and philanthropy, especially in the field of student aid.

It is a direct reflection of the "great love" culture of the country to make a more intuitive understanding and help to the education situation of poor mountainous areas in China.

Reporter: what channels are planned to be launched after the shooting is completed?

Nochi: it will mainly rely on social media platforms such as video sites, micro-blog, SNS and so on. At the same time, it will also carry out news packaging and publicity on some public welfare programs, public welfare websites and other Internet media.

Reporter: can you tell me about the funding of the film?

N: because "hope tree" is a charity theme micro film, which has been strongly supported by all sectors of society, so the investment is very small. The N&Q fund is only responsible for some basic expenses such as filming and production.

Reporter: what is the prospect of this kind of marketing way with the use of microfilm for brand promotion? Will it be a trend of brand marketing in the future?

The odd film is closer to the combination of advertising and art than traditional advertising.

Just as in movies, through the artistic expression of a story, let the audience understand and understand the message conveyed in it.

It conveys more information than traditional way, and its form of pmission is more easily accepted by the audience.

It is not a simple creative point, but a more profound and comprehensive exposition.

For most brands, it is better to convey their deep brand spirit through a micro movie, just to advertise a product.

In the future, with the continuous development of social communication platform, this kind of micro video mainly relying on social platform will undoubtedly become an enterprise.

A new trend.