IDF Create A Theme Atmosphere, Luxury Flagship Store To Show Its Own Characteristics.

Self assertive expression

IDF originated from France, meaning I do it myself, self assertion, self-confident expression, its gorgeous, noble, refined, elegant as

Basic elements.

The whole brand operation business of Wuxi Red Bay Garments Co., Ltd. was established in 2001. It was founded in 2001 by the national large garment enterprise red bean group and the famous French Clothing Design Institute, France.

Strong design strength has always been the core competitiveness of IDF.

In 2012, the company will focus on building a 250 flagship flagship store in -500, Shanghai and Beijing.

IDF is the only one under the group.

Industry, strong design strength has been the core competitiveness of IDF.

In 2011, the company appointed Jin Yuanying, the famous Korean fashion designer, to be the chief designer of IDF.

The company has also set up a fashion training and consulting center in Paris and New York, drawing on the latest popular information and popular elements, and independently designing and producing fashion suits for Chinese women.

About IDF consumers, their age is roughly 20~35 years old. They are a group of women who are graceful, mature, exquisite and without losing their romantic feelings. They are highly educated and pay attention to the taste of life and have their own way of life. They also have unique experience and demand for fashion. They also pursue fashion and individuality while appreciating classics.

They are elegant, confident, mature and steady, easy to handle, intelligent and pursue the exquisite lifestyle.

Create theme atmosphere and show unique charm.

The IDF shop is dominated by white, the crackle background wall displays the retro French style. At the same time, according to the theme of the season's clothing series, we adjust the display in time, skillfully use the details, and create an elegant, romantic and relaxed shopping environment for our customers.

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The theme of IDF2012 spring series is "travel". There are three series of retro love, medieval amorous feelings and manor love.

Take you through the leisurely time, leading you to the ancient England, tracing the imprint of history, visiting the medieval customs, and envious of the mysterious love that has been staged in the old manor.

This journey is also a wonderful process for IDF to accompany you to settle the beauty and elegance.

The theme of IDF 2012 autumn and winter series is "legend". The beauty and romance, refinement and ruggedness of the prince and princess, the devil and the angels, the king and the common people, the beautiful woman and the brave warriors --- like a clear spring, continuously instilled inspiration into the designer's mind, and injected life and connotation into every costume.

Combined with the theme of every season's clothing, IDF presents the theme story of IDF with the theme of window display, poster, ingenious display of props, lighting, music, clothing display and so on, presenting the unique female charm of IDF to customers.

Take root in the Chinese market and focus on building luxury flagship stores

China is the largest clothing producer in the world, but it does not have a brand with extensive international influence.

In the face of more and more international brands coming to China, the traditional clothing brands lack certain competitiveness.

The well-known clothing brands abroad are usually painstakingly managed by many generations. They have distinct characteristics, even legendary colors, and have profound cultural connotations.

IDF believes that the domestic clothing brand lacks the sense of historical continuity and profound cultural connotation.

To create a clothing brand with cultural connotation can not be quick and quick, but only one step at a time.

As far as the current market situation is concerned, fighting for the two or three tier city market will become an important aspect of brand competition in the future.

Compared with the first tier cities such as the north, Guangzhou and Shenzhen, the two or three line cities have certain comparative advantages.

With the improvement of economic living standard, the two or three tier cities have strong purchasing power, and the rent and labor cost are low.

So every brand will seize the two or three line market.

After ten years of development, IDF has accumulated rich experience in the retail industry. The company intends to use these experiences in 2012 to enhance the operation of terminal stores and speed up the pace of IDF stores covering the whole country.

In 2012, the number of IDF stores in the country reached 300, with sales reaching 600 million yuan.

In addition, the company will focus on building a luxury flagship store of 250 -500 in Shanghai, Beijing and other tier cities.